It’s been controversial at times (as well as the major shifts in OpenAI’s leadership over the last week). But there’s no doubt it has proven to help us in many ways. From automating repetitive tasks to getting quality data quicker than Google. It’s even helping to diagnose health problems. And over time it should be learning more and becoming even more accurate.
I asked ChatGPT to help me structure this blog for a marketing audience to include some humour. It concluded: ChatGPT isn’t just a tool; it’s a marketing magician that can transform your ideas into campaigns that sparkle and captivate. It also included a rather arrogant disclaimer: ChatGPT is not actually a magician, but its capabilities sure make it seem like one! Use responsibly and prepare to be amazed.
Here’s some top tips for getting started with ChatGPT:
- Review all tools on the market.
- Take a look at what the competition is doing.
- Conduct internal surveys.
- Provide ongoing insights and training.
Remember that regular guidance is needed when it comes to feeding certain types of information into these tools.
How can you use ChatGPT in your day-to-day work?
Content development
Chat GPT can be used for adjusting the tone of voice of your content, for a structure or to create social posts and pitches. Try an AI Companion for rewriting or editing. It can make your content more persuasive, direct, neutral or even have a Barbie-tone!
Creative inspiration
Chat GPT and Perplexity are popular to help bring to life an idea. It might give you some insight into whether a specific story angle or detail behind the activation is a sellable ‘idea’. It can compliment other types of research too.
Research
Many use ChatGPT for a range of research tasks, to create news alerts or to see data on trends. Try inputting a desired headline and then asking the AI tool which target group and business sector the headline would target. It’s a good source of content for researching general topics.
Some use ChatGPT to learn more about technical details and processes. For example, they asked ChatGPT to “tell me more” about data centre infrastructure management related to a client. It produced a huge amount of detail, often in list form. This helps break down technical topics and then helps to narrow more refined searches on Google or other search tools.
Planning
ChatGPT has proved valuable for helping to prioritise to-do lists or create a workback plan for larger deliverables. It can help develop quarterly strategies and has also been used for wedding to-do lists!
LinkedIn Paid Media
We’re testing a brand new LinkedIn paid media Alpha called ‘Accelerate’ for one of our clients. It uses AI to recommend an end-to-end campaign and automatic optimisations to reach B2B audiences. LinkedIn will be rolling out the next phase of the test in a Beta in the coming months.
Is ChatGPT Life changing?
ChatGPT and other AI tools are not life-changing and will certainly not be doing our jobs for us (though doing timesheets would be nice). They are helping to speed up some day-to-day processes in our work to create something quicker and hopefully more amazing. We just need to know the best commands.
It’s exciting to see what the next year will bring and how AI technology will develop further. How will marketers benefit from new forms of data at their fingertips?
For now, we’ll continue monitoring AI tools, and ask ChatGPT to write itself an appropriate first birthday greeting!
