We’ve uncovered the answers to these questions in our latest 3-part AI in Marketing Report Series. Here are the top 5 key takeaways from our global findings:
1. Widespread AI Adoption
72% of global marketing leaders are already using AI in their efforts, with significant time savings being a primary benefit, allowing for increased focus on strategy, personal development, and work-life balance.
2. Cautious Optimism
While there is a positive sentiment toward AI in marketing, there is also skepticism. Marketers are aware of potential risks to skillsets and staffing and prefer careful implementation rather than viewing AI as a one-size-fits-all solution.
3. Varied Application of AI Across Regions
AI is used differently across regions, with data analysis and insights being prominent in China and Europe, while the US focuses more on social media management. AI’s role in enhancing creative processes is also highlighted, with an expectation that it will make marketers more creative.
4. Long-term Impact
Marketing leaders believe AI will play a crucial role in the evolution of traditional marketing methods, particularly in delivering personalized experiences, improving buyer journeys, and optimizing costs. However, AI is not expected to support every aspect of marketing.
5. The Future of AI in Marketing
AI usage is expected to grow, especially in creative processes, but this will require the development of new skills to manage its integration effectively. Marketing is at the forefront of this shift, with continued evolution anticipated as AI capabilities are better understood.
Want to know how you can harness the power of AI to up-level your marketing efforts? Get in touch today!
