Global CMO Report

Global marketing is in recovery. Chief Marketing Officers (CMOs) are focused on optimizing marketing ROI, brand awareness and customer acquisition.

In a ground-breaking series over eight weeks, the Global CMO Report reveals the state of the profession.

How are CMOs navigating the complexities of the market and leveraging techniques and technologies to achieve their objectives?

Sign up for the eight-part report to find out.

The reports serve as a resource for marketing professionals, offering a detailed analysis of current trends, challenges and opportunities.

Week-by-week

the reports uncover the strategies that are

shaping the future of marketing

to drive success in forward-leaning organizations.

What keeps CMOs up at night?

CMOs are under pressure to generate revenue and sales leads. In part one of our global report we reveal the key threats and challenges they face.

CMO Strategies

In part two, we explore the strategies CMOs are using to overcome tomorrow's challenges today.

How marketing goals and tracking are changing

In part three, we reveal the most tracked KPIs, regional differences in focus and the understanding of these metrics.

How procurement is changing for marketers

In part four, we explore the changes in how CMOs approach procurement and the impact this has.

The changing role of the marketing team

In part five, we dive into the current priorities, skills and challenges faced by CMOs in building and maintaining high performance teams.

Part 6 coming soon