Faster pace, higher stakes. Chief Marketing Officers (CMOs) face a year of transformation, fueled by rapid change and tough trade-offs.

In the 2nd edition of the Global CMO report, we reveal the influences reshaping priorities and pressures for CMOs and procurement professionals.

How have priorities changed for CMOs? How much more powerful has procurement become? What impact does the economic climate have on marketing investment?

Download the two-part report to find out.

The reports serve as a resource for marketing professionals, offering a detailed analysis of current trends, challenges and opportunities.

Week-by-week

the reports uncover the strategies that are

shaping the future of marketing

to drive success in forward-leaning organizations.

In part one, we reveal how CMOs are responding amidst today’s volatile landscape.

In part two, we dive deeper into the dynamics between marketing teams and procurement professionals.

CMOs are under pressure to generate revenue and sales leads. In part one of our global report we reveal the key threats and challenges they face.

In part two, we explore the strategies CMOs are using to overcome tomorrow's challenges today.

How marketing goals and tracking are changing

In part three, we reveal the most tracked KPIs, regional differences in focus and the understanding of these metrics.

How procurement is changing for marketers

In part four, we explore the changes in how CMOs approach procurement and the impact this has.

In part five, we dive into the current priorities, skills and challenges faced by CMOs in building and maintaining high performance teams.

In difficult times, community funding can come under pressure. In part six, we examine current trends in affecting support for causes.

In part seven, we explore the current state of AI integration in marketing, its benefits and the challenges faced by organizations.

In part eight, we explore the two sentiments of excitement and stress among CMOs regarding the future of marketing.