Rachel Pritchard

By

Rachel Pritchard

Published on

June 5, 2015

Tags

digital marketing, GIF, Social Media, This Week in Social, youtube


This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too.

So, what’s been happening in the world of social this week?

 

Facebook

Get your GIF on

Facebook now supports the use of GIFs on desktop and mobile devices. Brace yourself for looping, moving images of cats, babies and your favorite celebs!

Send Locations via Facebook Messenger

Facebook messenger is making it easier for you to directly share locations with friends and family within conversations, replacing the old location feature.

 

Twitter

Politwoops Shut Down

A project was launched 3 years ago named ‘Politwoops’ by Sunlight Foundation to save deleted tweets sent from politicians. This was recently shut down by Twitter as it is believed to be violating the API Terms of Service “on a fundamental level.”

 

Video/Image

Advances in Instagram Ads

The photo sharing platform has made changes to its new Instagram Ads to make it easier for businesses of all sizes to use, reaching users via demographic and interest targeting.

YouTube in danger of an ‘eclipse’

It has been reported that if Facebook’s native video feature tackles the current piracy issue, (videos are being uploaded without permissions of creators), it will have the capability to eclipse video platform giant YouTube.

See it, Pin it, Buy it

This week, Pinterest took a leap into the world of e-commerce by introducing ‘Buyable Pins’. This new in-platform buying experience will allow users to search, select and pay – all with mobile browsing in mind.

Watch the World – Live!

Video streaming platform ‘Periscope’ has launched a new update that allows users to ‘jump in and out of’ streams from around the globe!

 

Social Winner

Truly personal ads

Coke is calling out viewers on Twitter by using their names in Ads as part of the ongoing ‘Share a Coke’ campaign.

Record Breaker Caitlyn

Not long ago was the record set by Obama as ‘fastest person ever to reach one million followers’ – and now the title belongs to Caitlyn Jenner with just over four hours of launching her handle.

 

Social Loser

Morbid Mistake

One rogue tweet from a BBC journalist recently sparked a global news alert surrounding the Queen’s health. False alarm… Ma’am is fine!

 

Creative Spot of the Week

Sunburnt dolls

With the creation of UV sensitive dolls, Nivea is on a mission to teach children the importance of sun protection and sunscreen.

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