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Published on

January 12, 2024


digital marketing

Digital Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, consumers and society at large.

So, what can a B2B digital marketing agency do for you? While traditional marketing focuses on direct mail, print, broadcast, etc., digital marketing is any form of marketing that exists electronically or online. 

It is important to highlight that digital marketing can be considered both online marketing and offline. A digital marketing agency can activate paid and organic marketing, depending on the client and the strategy.

The Role of a digital marketing agency

A digital marketing agency can support your brand in using digital channels to generate leads and build brand awareness. Some of these channels include company websites, social media, search engine rankings, e-mail marketing, online display ads, and corporate blogs. 

Other services a digital marketing agency like TEAM LEWIS can support with: video, content marketing, social, data & analytics, SEO & SEM, and design. The most exciting part of this field is that it is constantly changing and requires a forward-thinking mind. 

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Why is digital marketing Important 

Using a digital marketing agency has an array of benefits. One of the most significant being that we’re skilled in the use of analytics. With digital marketing analytics, you are able to gain a full view of customers across the growing number of channels. This allows organisations to respond proactively and in real-time. Analytics give insight into the strengths and weaknesses of your digital marketing efforts. Without metrics or platforms like Google Analytics, there would be no way to measure the success of your digital strategy. 

With digital marketing analytics and platforms like Google Analytics, you are also able to display the data collected in a visually appealing and easily digestible format. This is particularly beneficial when delivering and summarising data to clients. Using a visual element retains the attention of the client. Just ask yourself: would you rather look at a spreadsheet of numbers or a colour-coded diagram of the most important data points? 

Working with a digital marketing agency is beneficial for organisations or businesses of all sizes and industries. 

Together, the partnership allows your business to reach an enormous audience in a measurable and cost-effective way. Chances are, your audience spends a lot of their time online, so why not go where your customers already are? If a potential customer is unable to find your company online, odds are they will move to your competitors. In addition, if a customer cannot find you online, they may conclude that your business is not legitimate. 

If you’re not yet convinced that digital marketing or partnering with a digital marketing agency is vital to any business, take a look at what your competitors are doing. This gives insight into what is working in the industry, as well as what might not be working. 

Try this exercise: look up a description of your business in your favourite search engine. Chances are that if your business does not show up at the top of the results, it is not showing up for potential customers either. 

With a solid digital marketing strategy, that includes a search engine optimisation strategy, you will be able to reach your target audience and more right there on page one of Google or Bing. 

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Integrated Digital Marketing

Digital marketing tends to intersect with various teams of a business, leading to many integrated projects. Sales and digital marketing are some of the most common because they are ultimately working towards the same goal. TEAM LEWIS, for example, is a fully integrated digital marketing agency. We combine public relations, digital operations, and strategy to create marketing campaigns with impact. 

When done the right way, this collaboration between a digital marketing agency and client can lead to notable results and new opportunities.

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Challenges with executing digital marketing campaigns

Like anything, there are some challenges that come with digital marketing. For one, digital marketers are expected to have a pulse on what every other department is doing. In a crowded digital space. It is also challenging to grab a user’s attention. This requires constantly thinking of new and creative ways to stand out from the crowd. 

Both keeping up with current digital marketing trends and predicting up and coming trends are extremely important for a successful digital strategy. Example: did you think the social media platform, TikTok died years ago? It now has 500 million active users and its success is continuing to rise. 

As digital marketing continues to blur the lines of traditional marketing, the uptick of digital channels, innovation, media and more, requires marketers to evolve their own practices and wear multiple hats. For a brand to stand out, marketing efforts require a diverse knowledge base, and for marketers to do their due diligence to stay ahead of the latest trends in both traditional and digital marketing. 

Although digital marketing comes with its own unique difficulties, it is always keeping me on my toes and I love the fact that no two days are the same. 

Interested in our digital marketing agency services? Contact us today!

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