Branding is the catalyst that bridges the gap between you and your customers, guides messaging and informs campaigns.
BREATHE SOME LIFE INTO YOUR BRAND
We're a creative agency experienced in building brands. If you're confused about what your brand identity is, then so is your audience. We bring clarity to your customers and internal teams through impactful branding strategies that span global campaigns. By refining and focussing your branding, we move your customers from awareness to recognition, from participation to conversion, and one-time buyers to loyal brand advocates.
LOOKING FOR A COMPLETE REBRAND?
Going through a rebrand isn’t about stripping your company of its corporate identity; it’s about enhancing your legacy. If a rebrand is on the cards, consider these steps when moving forward:
Preparing your company. Ensure your stakeholders are on the same page moving forward; otherwise, all the hard work could get abandoned in the final stretch. Involve everyone and anticipate their expectations; why is rebranding necessary, and what you hope to achieve?
Knowing who you are. Let us know your goals, and we’ll use them to help frame your identity. By defining your company values and what makes your products and services unique, we can begin to shape the visual aesthetic of your brand.
Knowing your audience. Separate any personal or historical biases to determine what your audience wants to see. It’s all about what best represents your brand.
Don't rebrand every year. Successful rebrands are timeless and at most, should only be considered every six years. But you may need a brand facelift or refresher to avoid becoming outdated. During these refreshes, we’ll maintain your core colour palette, typography, and logo, while evolving your brand positioning.
Ready to enhance your brand in ways that drive results?
Get in touch with our team and explore a new way to tell your story.
McAfee Corporate Rebrand