Social Media

Our social media strategy always starts with audience research and market intelligence. This includes a brand and competitive audit as well as an in-depth look at the social media landscape. We then collaborate with your in-house team to develop your social media strategy and content strategy.

Organic reach for brand content on social media is currently less than 10%. This is why it’s critical to invest in social media programs to put the right content in front of the right audience and at the right time.

Influencer programs can be designed to activate social media campaigns, driving higher levels of engagement. Social media strategy involving a mix of content creation and content curation broaden brand awareness among your target audience.

Social media audiences want to engage with brands, and spread the word. By delivering meaningful and authentic experiences to your target audience, your social communities can become your strongest brand advocates.

Social media platforms are where your community goes to meet your brand, online. They are one of the first places a customer will go to praise (or blame) or look to find information. Therefore, organic social media programs should be treated as an integral part of your digital marketing mix. Social media is also the top public platform for building and fostering your community, ultimately increasing awareness and brand loyalty.

But organic social media also has measurable ROI: social media programs can drive traffic to your blog/website, paid social media can generate leads and successful social media campaigns can build lasting relationships with audiences, customers and influencers in your vertical.