Social media has altered the way we communicate forever. It’s sharing, it’s self-expression, it’s engagement, and it’s real-time.
SOCIAL MEDIA MARKETING
Unlike other marketing agencies, LEWIS goes further than just managing social media accounts and social media platforms. LEWIS knows that a successful social media campaign does more than just drive brand awareness, engagement, and followers.
Community management is part listening to the internet, part engaging in industry-related topics, trends, and part of joining online discussions that relate to your brand. But before you shout into the social void, LEWIS can help build your strategy.
Word of mouth now travels in a mere matter of moments on social. A social presence is integral for building brand awareness and community online. Social media is one of the first places a customer will go to praise or look to find information. Is yours ready?
We help our clients create an effective thought leadership strategy which is vital to establishing industry credibility and differentiating them from their competitors. We work to keep your brand ahead of trends, provide innovative ideas, insightful commentary on the latest developments, and even predicting where the industry is headed next.
At LEWIS, we take an integrated and tailored approach to demand generation marketing. By ensuring each element of the journey is joined up, we’re able to carefully define, reach, and guide your target audience. No gaps, no missed opportunities.
The LEWIS Approach
Our social media strategy always starts with audience research and market intelligence. This includes a brand and competitive audit as well as an in-depth look at the social media landscape. We then collaborate with your in-house team to develop your social media strategy and content strategy.
Organic reach for brand content on social media is currently less than 10%. This is why it’s critical to invest in social media programs to put the right content in front of the right audience and at the right time.
Influencer programs can be designed to activate social media campaigns, driving higher levels of engagement. Social media strategy involving a mix of content creation and content curation broaden brand awareness among your target audience.
Social media audiences want to engage with brands, and spread the word. By delivering meaningful and authentic experiences to your target audience, your social communities can become your strongest brand advocates.
Social media platforms are where your community goes to meet your brand, online. They are one of the first places a customer will go to praise (or blame) or look to find information. Therefore, organic social media programs should be treated as an integral part of your digital marketing mix. Social media is also the top public platform for building and fostering your community, ultimately increasing awareness and brand loyalty.
But organic social media also has measurable ROI: social media programs can drive traffic to your blog/website, paid social media can generate leads and successful social media campaigns can build lasting relationships with audiences, customers and influencers in your vertical.
The Three Roles of Social Media
Award winning campaign
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