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TIME: 8.45am-12.30pm GMT (9.45am – 1.30pm CET)

SPARK’ is back, but this time, we will be in person in London as well as livestreamed!

Our second European client experience summit will take place on Thursday 20th October, focusing on the topic of how brands can succeed in times of recession.

Throughout the morning, attendees will hear from brands doing things differently, media perception on how brands deal with crisis, and other expert speakers.

This SPARK EMEA Live event has now passed. But stay tuned to our TEAM LEWIS social channels for our future events.

What’s in store?

Brand Panel: Discussing how to keep it simple and stand out

Join Kristina Eriksson, UK Internal Comms Lead at Google, Vicky Gomes, Global Communications Director at Klarna, Prelini Udayan-Chiechi, Global Digital & Regional Marketing at Zendesk, and Tia McPhee, Global Brand and Partnerships Director at The Financial Times, and a selection of leading brands to discuss how to approach keeping your brand message simple.

Meet Your Media Panel

Join our panel of media experts as they discuss some examples of what works and what doesn’t when dealing with a crisis. Attendees will also have an opportunity to pose questions to the panel. Our guests include Andy Silvester, City A.M., Lysanne Currie, Influence Magazine, Jonathan Coates, BBC Click, and Helen Dunne, CorpComms Magazine.

Guest Speakers

Allyson Stewart-Allen is an award winning educator, advisor, author, speaker and Non-Executive Director whose expertise in brand internationalisation and creating in-company leadership development programmes is sought by global businesses. For over 30 years, Allyson has applied her extensive international consulting experience, MBA education with Dr. Peter Drucker and languages (French, German) to the company she founded, International Marketing Partners. She has advised more than 260 businesses across 27 countries including Aegis, BAE Systems, Burberry, Cadbury, Chanel, Electronic Arts, HSBC, Lufthansa, NBC Universal, Ricoh, SAB Miller and Shell. An experienced and frequent commentator, she lends her insights to broadcast, print and digital media across the globe. Besides her 4-year slot for Sky News as The Muse of Marketing, she has appeared on several television shows, including five seasons of BBC’s The Apprentice and CNBC’s The Business Class. Other outlets regularly applying her insights include BBC News, ITV News, CNN, and The Financial Times.

Claude Springer is the Area Director of the Social Division at Meltwater. He has been instrumental in the leadership and growth of our EMEA business. Claude established his love for everything media and started his professional career at Meltwater in 2011. Claude has a wealth of client experience, working with some of Meltwater’s largest global brands over the years, such as Warner Music, Zalando, Heineken to name a few. Claude is a proud father and passionate sportsman and outside of work you’ll find him on a rugby field.


Some of our own TEAM LEWIS experts will lead sessions on the bread and butter of the marketing mix; innovation and creativity.  Join Creative Operations Director, Arjun Singh, and Head of Innovation, Andy Martinus, for a inspiring and insightful discussion on the role of creativity and innovation.