The Fintech Marketing Engagement Index
Financial Technology, or Fintech, is a fast-growing sector in the UK economy. The way that Fintech organisations engage with their audiences is proving to be increasingly important to brand success. Here, LEWIS has profiled the leading UK Fintech businesses and ranked the top 25 based on their marketing engagement.
Using LEWIS’ Marketing Engagement Tracker, companies have been profiled across 10 key categories and ranked based on their composite score. Data points in each category have been designed to cover the full marketing mix. Metrics range from user experience and personalisation to social media and mobile optimisation and much, much more.
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