Tourism is a key part of economies around the world, and in Spain it contributed to 172,900 million euros to Spanish GDP in 2017, making Spain a key player in the tourism sector. With this in mind, LEWIS analysed the top 15 hotel brands in Spain using the Marketing Engagement Tracker methodology.
Using the LEWIS Marketing Engagement Tracker, companies have been profiled across 10 key categories and ranked based on their composite score. Data points in each category have been designed to cover the full marketing mix. Metrics range from user experience and personalisation to social media and mobile optimisation and much, much more.
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