In the scorching summer of 2018, the sales of major tour operators dropped. But for every travel brand floundering, there is a start-up riding the digital wave to long-term success, provided it can future-proof its brand. Here, LEWIS has profiled the leading UK Travel and Hospitality start-ups and ranked the top 30 based on their marketing engagement.
Using LEWIS’ Marketing Engagement Tracker, companies have been profiled across 10 key categories and ranked based on their composite score. Data points in each category have been designed to cover the full marketing mix. Metrics range from user experience and personalisation to social media and mobile optimisation and much, much more.
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