The home of every new trend, it’s a hub of modern culture waiting to be tapped into by brands. Compared with the likes of Instagram, YouTube and Facebook, TikTok is a whole new beast. It demands a completely new approach to marketing, one that many brands often miss the mark on.
As numbers grow on the platform, so too does the opportunity for brands. It’s creating new ways for them to connect with and sell to people.
Ultimately, TikTok might not be for you. But your audience thinks different.