Words are nothing without action
Here’s a sneak peak…
ESG (environmental, social and governance) matters. Not just for its positive impact on society and the environment, but because it is so closely tied to brand reputation.
But, is it given the attention it needs? In short, no. ESG storytelling needs to be sharp. Multichannel, visual, engaging. Both for internal and external communications.
Our global consultancy practice, VIVID, reached out to 2,000 employees in businesses across the UK. We wanted to find out if employees can see and understand what is being done – and the progress that’s being made – by the businesses they work for.
Our research exposed a communications gap and potential reputational risks. To find out more, download the report.