June 9, 2018
5 Mistakes Social Media Marketers Make When Using Content Management Tools
Accelerated by social media, IoT and everything in-between, visibility around conflicts and crises are increasing as our world becomes smaller. The power of meeting reputational threats head-on with an exhaustive contingency plan saves brands from often irreparable damage.
We help clients identify, manage and mitigate reputational risks across a full range of corporate crisis moments, such as:
Although crisis situations can at times feel out-of-the-blue, PR nightmares frequently arise when minor issues are left to snowball. Our issues and crisis management teams integrate social listening and online engagement with tailored rapid-response programs to prevent and diffuse damage. Meticulously proactive in the online conversation while anticipating all possible scenarios on-and-offline, the team protects our clients’ reputations at their most vulnerable moments. We act as an extension of our clients, using tactical, decisive actions and responses to manage brand positioning and messaging.
We provide counsel to clients across a wide spectrum of industries. Our crisis management and issues management capabilities include: