Nikon Asia has appointed LEWIS, as its digital media agency partner for the regional office that oversees the APAC and MEA regions. LEWIS will take on a strategic role in social and digital content creation, management and optimisation for the brand.
Pamela Tor Das, Managing Director, LEWIS Singapore said, “We are excited to partner with Nikon and look forward to demonstrating how effective visual storytelling can translate into strong brand equity on social. With our new regional remit, this is an exciting opportunity for us to drive a consistent identity and distinctive voice for the brand while also staying attuned to the cultural nuances of local and regional communities.”
Horie Masahiro, Managing Director of Nikon Singapore Pte. Ltd. said, “As photography and videography becomes more integrated within our fast moving, connected world, we were looking for an agency with digital capabilities at their core. We believe we found that with LEWIS and are excited to partner with them as we continue to evolve how we inspire local communities and share their stories through our market leading products and technologies.”
Nikon has consistently been at the forefront of innovation, driving the imaging and optics industries forward. More recently, Nikon’s Z Series mirrorless cameras have opened a new dimension of optical performance, delivering an imaging experience unlike any other. Harnessing the optical expertise and craftmanship for over 100 years, the Z Series embodies Nikon’s commitment to pioneer the future with the power of light.