Analytics is crucial to monitor the lifeline of your digital marketing efforts.
DATA-DRIVEN, ACTIONABLE INSIGHTS
As partners that essentially handle analytics consulting services for clients, our analytics team collaborates closely with internal and external stakeholders to help companies meet their goals. Whether that’s increasing conversions, driving better quality engagement, or minimizing cart abandonment, we use all of the analytics tools at our disposal to deliver actionable business intelligence recommendations to clients.
- Market Analysis
- Business Impact
- Community Health
- Market Trends
When it comes to analytics, we make no assumptions. We validate proper conversion tracking, audit Google Tag Manager setups, and ensure data sets are populating as expected. A strong foundation is absolutely essential to success with analytics and reporting, so we always start with that kind of analysis.
Incorporate Analytics Everywhere
Analytics isn’t something that’s just used in digital marketing, or just used in social, or just used in PR. It’s used everywhere. Whether it’s analyzing performance of paid campaign efforts, or reporting on the number of placements in top tier publications, it’s a collaborative approach and we always position ourselves as analytics consultants for our clients across all service areas.
There’s reporting—which is really just a data dump of numbers and charts with no context or analysis. And then there’s reporting and business analytics at LEWIS, where we combine intuitive visualizations with actionable insights. It’s not just ‘here’s what happened.’ It’s ‘here’s what happened, here’s why it happened, and here’s what we’re doing as a result.’
Reporting is only as good as the data it’s based on. This is why LEWIS places significant emphasis on ensuring data integrity, in everything from Google Analytics setups to how data flows through marketing automation and CRM systems. Some might call us data nerds, and it’s this obsessive attention to detail and analytics expertise that sets our analytics solutions and reporting capabilities apart from others.
Analytics Tailormade For Your Business
At LEWIS, we customize our approach to analytics to provide everything from basic web analytics to more complex advanced analytics, depending on the needs of the businesses we’re working with.
Sometimes that means performing Google Analytics audits, and other times it’s consultatively making recommendations about marketing operations. Regardless of the situation, our goal is always to take a data-driven approach to providing actionable insights that drive business results.
LEWIS Analytics Dashboards
LEWIS offers a customized approach to analytics dashboards, forgoing a ‘one-size-fits-all’ mentality in favor of aligning reporting with client needs. While we have a standard set of dashboards we recommend based on the services we’re supporting, we always collaborate with companies to understand their needs and align on the KPIs to report on, adapting the set of analytics tools we utilize as part of that process. The end result is a set of dashboards that is aligned with business needs, showcases the impact marketing has on the company as a whole, and helps drive business decisions.
BMW: Driving Quality Leads & Business Conversion
Award winning campaign