Serving as a global influencer marketing agency to our clients, LEWIS provides best-in-class influencer support across B2B and B2C brands.
HIGHER VISIBILITY IN SOCIAL FEEDS
Influencer marketing has become a vital strategy for brands to get their content in front of the right audiences, generating meaningful engagements and maximising brand awareness. Research shows that consumers look to influencers as trusted third-party sources and that their recommendations are more likely to drive bottom-line impact than traditional advertisements alone.
- B2B Influencer Marketing
- B2C Influencer Marketing
- Social Media Platform Analysis
- Strategic Program Planning
- Data Analysis
- Content Creation
A successful influencer program requires a strategic level of planning, which starts with brand goals and target KPIs, such as driving engagement or brand awareness, while also factoring stakeholder alignment and campaign-specific operational needs.
Influencer selection combines quantitative and qualitative screeners to ensure partners align with campaign needs and resonate with the brand’s target audience.
The influencer brief is critical to optimal content delivery, outlining both creative and compliance needs across social media platforms. Partnerships and asks should be tailored to each influencer to ensure content delivered is authentic and resonates with their audience with supporting wider marketing efforts.
A surrounding paid influencer strategy ensures that trusted, more human influencer content reaches your brand’s audience at the right time and on the right channel.
Influencer Campaigns That Combine Data & Creativity
Organic influencer content has a higher visibility in social feeds than branded content and has been shown to deliver higher engagement rates. Yet the rapid rise of influencer marketing has created a saturated space where many marketers struggle to develop meaningful programs and many others don’t have the tools on hand needed to maximize the ROI of their influencer campaigns within 360 marketing efforts.
Influencer programs should start and end with data. Leveraging insights from social networks enables the strategic identification of partners while also providing the key to assessing the true business impact of content for any influencer campaign.
At the same time the most effective influencer programs balance qualitative and quantitative metrics. Data is foundational, but it’s the creative strategy that fuels the content influencers create and the ideas that drive viral engagement.
Influencer Marketing For B2B & B2C
Regardless of the industry served, Influencer Marketing Programs should be custom developed as part of a marketing campaign strategy exercise. Influencers can be engaged through a variety of campaign and partnership approaches including:
– Ambassador Programs
– Micro-influencer and Nano-influencer campaigns
– Content Creation
– Social Media Activations
– Social Channel Takeovers
– Event Participation
– Spokesperson / Talent Engagements
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