Social media has democratised the power to love, tell stories or critique. So more often than not, a good social media strategy will be the catalyst for change in brand awareness.
BUILDING BRAND ADVOCATES ON SOCIAL
Social media audiences want to engage with brands, and spread the word. By delivering meaningful and authentic experiences to your target audience, your social communities can become your strongest brand advocates. It is also the top public platform for building and fostering your community, ultimately increasing awareness and brand loyalty.
- Social Media Content & Strategy
- Influencer Marketing
- Measurement & Analytics
- Paid Social Media
LEWIS Social Media Programs Are:
We work closely with both our digital and PR teams, acting as the singular thread that establishes unity between the two. This enables us to develop one overarching message or story that can be translated across multiple channels and outlets in order to enable a brand to tell an overall cohesive story seamlessly across many different mediums.
We analyze data and insights to develop content strategies and inform decisions around a specific audience and their interests. We then work to strategically incorporate and insert brands into these relevant conversations so that the content we produce is more organic, relevant and less self-promotional.
We strive to craft a message that is visual, authentic and engaging enough to live and breathe first on social, but is overall format agnostic. We want to capture the vast social media audience from the onset with our compelling rapid-response, always-on content.
Keeping The Pulse on Your Social Universe
Unlike other social media marketing agencies, LEWIS goes further than just managing social media accounts and social media platforms. LEWIS knows that a successful social media campaign does more than just drive brand awareness, engagement, and followers.
We deploy and enable social campaigns across all channels of paid, owned and earned media. This includes comprehensive strategic development, program management, listening and sentiment analysis as well as content creation. Working with your in-house team, we drive ROI and map back to your business strategy.
Whether it’s Instagram, Facebook or Chinese social media platforms like WeChat or Weibo, LEWIS has the best social media management tools to help your brand stay ahead of the curve and unravel the ever evolving role of social media marketing. We connect you to the right audience.
The LEWIS Approach
Our social media strategy always starts with audience research and market intelligence. This includes a brand and competitive audit as well as an in-depth look at the social media landscape. We then collaborate with your in-house team to develop your social media strategy and content strategy.
Organic reach for brand content on social media is currently less than 10%. This is why it’s critical to invest in social media programs to put the right content in front of the right audience and at the right time.
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