Emotional connectedness drives consumer consideration and loyalty. Creative branding is the bridge.
BRAND LOYALTY & BEYOND
Branding is key to communicating a clear message that your audience can easily recognize. It is your north star that guides all of your campaigns. If you’re confused as to what your brand identity is, most likely your audience is too. From brand architecture development to rebrand and brand launches, we position our clients for long-term growth by bringing brand purpose to life. Our creative and analytics teams work in tandem to create innovative brand identity systems layered in meaning. Logo designs, brand style guides, brand portals and all branded touch points are driven by data-backed insights.
- Public Relations
- Marketing Research
We start with a deep-dive brand and market assessment, taking into account organizational history and data, industry analysis, and competitor research. From here, we hone your business’ core values to influence your brand narrative . Our creative teams work with key internal stakeholders to determine whether to finesse existing brand architecture or start from square one. After this, we identify your brand persona. Who is your brand? What is its tone of voice? What imagery best encapsulates its character? We then create customer personas to strengthen creative strategy behind your messaging.
Our research and analytics team identify whitespaces your brand can capitalize on and own. We then develop messaging that tells your brand story in a manner that appeals to your target audience. Once your narrative is finalized, we create a strategy that outlines how and where to tell your story.
Internal communications are important. We work with you to educate your internal teams on the brand, providing resources such as brand guidelines and asset portals. Consistent communication helps ensure content creation and messaging is consistent across all channels: website, editorial calendar, social media, paid ads, etc. Our PR teams craft new pitch angles to win media attention while our content teams plan and develop content from eBooks to video to push out across earned, owned, paid and shared channels. We work in conjunction with our expert designers for tailored creatives that deliver the most engaging brand experiences.
We’re obsessed with results. We consistently review brand performance data to determine if we are reaching the right audience and spreading awareness to potential customers. Our full-scale analytics team asses the success of your campaigns, message pull-through, trends and, most importantly, the best way to refine your brand story for greater impact.
Whether you’re starting from scratch or are in need of a complete rebrand, our teams can help. Bringing clarity to your customers and internal teams, our branding strategies span national and international awareness campaigns. By refining and focusing on your branding, our goal is to move customers from awareness to recognition, from participation to conversion, and from one-time buyers to loyal brand advocates.
Let us help you define your brand and build rapport with your potential customers. We’ll work with your team to create a strategic branding plan, starting with the basics:
- Brand vision
- Tone of voice
- Mission statement
- Color palette
- Logo usage
A Social First Brand Launch
Shifting Brand Perception