Welcome back to this week’s TEAM LEWIS Social Round-Up.
This week is a proper mix. Meta is experimenting with AI-only video feeds, shudder, TikTok and Instagram are quietly fixing things we actually care about, LinkedIn is help us win at B2B, it’s people, not brands, and regulators are reminding platforms that infinite scroll might not be the vibe forever.
Let’s get into it 👇
Latest News
🤖 Meta tests a standalone AI video app
Meta is testing a standalone, full-screen AI video app built entirely around its Vibes feed. It’s essentially TikTok, but every clip is AI-generated. No humans. No original footage. Just prompts and pixels.
The app has launched in Brazil and Mexico after Meta reported strong growth in AI-generated video usage. Which makes sense, considering they only made it easy to use a few months ago. Meta’s clearly confident enough to give this content its own home.
The bigger question is whether anyone actually wants a feed of nothing but AI content. 👉 Read more
💬 TikTok eyes a Discussion tab, Instagram tests carousel re-ordering
TikTok looks to be testing a new Discussion tab that surfaces what people are actively talking about on the platform right now. Less “top videos”. More “current conversations”. 👉 Read more TT Tab
Meanwhile, Instagram appears to be working on letting users reorder carousel posts after publishing. If this rolls out, it’ll be one of those quietly excellent updates. 👉 Read more IG Carousel
Neither update is flashy. Both are signs platforms are paying attention to how people actually use them.
🧠 6 B2B marketing insights for 2026
One of the clearest B2B signals right now is also one of the simplest. In the B2B sector and on LinkedIn, people trust people more than brands, and we’ve been talking about this for years.
New LinkedIn research shows that combined employee networks are far bigger than most brand pages, and when people share their personal experiences instead of polished copy, it performs better. Less positioning. More perspective. Your people are your best storytellers. 👉 Read more
💸 Show me the money…OpenAI asks for $200k commitments
OpenAI is reportedly asking advertisers for a minimum $200k commitment just to be considered for early ChatGPT ad placements. Which is punchy.
The ads would appear as promoted suggestions within certain responses. There’s interest, especially as search behaviour shifts toward AI tools. But there are still a lot of unknowns. AI responses vary. Referrals are inconsistent. And ads risk muddying the accuracy that makes ChatGPT useful in the first place. 👉 Read more
📊 2026 social media benchmarks are in
Social Insider has released its latest benchmark report analysing 70 million posts across TikTok, Instagram, Facebook, and X. Tough job.
TikTok engagement continues to climb. Instagram is flat. Facebook keeps sliding. Comments are down across platforms, suggesting more passive consumption and less conversation. Brands are averaging around five posts a week on TikTok and Instagram.
Benchmarks aren’t targets. But they are a useful reality check when planning content. 👉 Read more
🚨 EU tells TikTok to disable “addictive” features
The European Commission has accused TikTok of deliberately designing addictive experiences, calling out infinite scroll, autoplay, push notifications, and its recommendation engine.
Regulators want TikTok to rethink some of its core design choices. TikTok has denied the claims, but scrutiny is clearly ramping up worldwide. Any forced changes here will have knock-on effects for discovery, reach, and content strategy. 👉 Read more
🔧 Quick Tip of the Week
If B2B buyers trust people more than brands, your job is to make it easier for people in your business to show up. Start with one or two voices. Give them light structure. Then get out of the way. Thought leadership works best when it sounds like a person, not a press release.
✨ Campaigns We Love ✨
🥣 William Shatner becomes “Will Shat” for Raisin Bran
A Super Bowl ad that goes all in on toilet humour and doesn’t blink. Silly, confident, and impossible to forget. Sometimes committing fully really is the strategy. 👉 Meet Will
🍟 McDonald’s drops McNugget Caviar
McNuggets. Caviar. Valentine’s Day. Zero dollars. Proof that fast food knows exactly how seriously it should and shouldn’t take itself. Just add Sweet n Sour and call it dégustation. 👉 Posh Nuggs
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wednesday February 11 – National Latte Day ☕
- Thursday February 12 – Hug Day 🤗
- Friday February 13 – World Radio Day 📻
- Saturday February 14 – International Book Giving Day 📖
- Sunday February 15 – World Whale Day 🐋
- Monday February 16 – Innovation Day 💡
- Tuesday February 17 – Random Acts of Kindness Day 💛
And next…
- Wednesday February 18 – Eat Ice Cream for Breakfast Day 🍦
- Thursday February 19 – International Tug of War Day 🪢
- Friday February 20 – World Care Day 🤍
- Saturday February 21 – World Pangolin Day 🦔
- Sunday February 22 – National Margarita Day🍹
- Monday February 23 – Curling is Cool Day 🥌
- Tuesday February 24 – National Tortilla Chip Day 🌮
- Wednesday February 25 – National Pink Shirt Day 🎀
That’s a wrap for this week!
If anyone needs me, I’ll be working out whether an AI-only video app called Vibes is the future or just something to scroll past aggressively. Also, whilst creating Pangolin-related AI content. So conflicted…
See you next week, bye 👋
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