This week in social land: Instagram’s rolling out growth stats and trial Reels are giving creators a sneaky reach boost, TikTok just hosted its own version of CES with all the AI trimmings, and LinkedIn’s trying to make video ads better. Meanwhile, Snapchat’s popping up on your wrist, and WhatsApp has finally entered the username era. iPad app last week, now this. They’re busy over there.
Let’s scroll 👇
Latest News
📊 Instagram Gets Analytical (and a Bit Sentimental)
Instagram’s introducing weekly and monthly Recaps alongside new Celebration prompts when you hit milestones like trending Reels or new followers. It’s a motivational nudge for creators, but also a smart way to gamify growth and keep people posting. It’s like a Fitbit for your ego. 👉 Learn more
🧪 Instagram’s Trial Reels Prove Their Worth
Instagram’s “trial Reels” let you preview content with non-followers before committing to a full post. According to IG, 80% of creators who used the tool saw a jump in reach. It’s a great way to test content with fresh eyes, and repurposing old videos is now basically market research. 👉 Learn more
🧠 TikTok Unleashes a Flood of AI Tools
TikTok used its product summit to flex some serious AI muscle. New tools include a Market Scope analytics platform, AI-powered Search Center, expanded automation options, and creative tools to turn UGC into ad content. 👉 Learn more
📺 LinkedIn’s Video Glow-Up Is Here – Adobe, CTV, and All
According to LinkedIn, 91% of B2B marketers say grabbing attention is their top concern. So, they’ve launched First Impression Ads (like reserving the first feed slot of the day), expanded CTV placements, and teamed up with Adobe Express to make video ad creation a bit less painful. Good news if your B2B campaigns feel like beige wallpaper. 👉 Learn more
⌚ Snap on Your Wrist – Because Why Not?
Snapchat is now on Apple Watch, letting you reply with emojis or scribbles mid-run. Snap is pushing to be available on every device you own, including ones you forgot still existed. 👉 Learn more
📞 WhatsApp’s Getting Usernames, Finally
No more handing out your number to strangers just to start a WhatsApp chat. Meta’s finally rolling out usernames (soon), so you can connect without sharing digits. Took them long enough, but hey, some of us still think QR codes are futuristic. 👉 Learn more
🔥 Quick Tip of the Week
Testing new creative? Use Instagram Trial Reels to preview content with non-followers, great for gauging interest before committing to a post. You can even repost old content to squeeze a little extra life out of it.
✨ Campaigns We Love ✨
🍗 McDonald’s Snack Wrap Comeback
The Snack Wrap is making its long-awaited return, and McDonald’s isn’t playing it cool. They’ve launched a throwback campaign complete with a retro-style website, behind-the-scenes footage, and a Snapchat activation designed to give fans the warm fuzzies. It’s a masterclass in milking nostalgia—with extra ranch. 👉 Learn more
👟 LEGO x Nike Collab
This is not a drill—or a tiny brick underfoot. LEGO and Nike have teamed up for a collection that fuses blocky creativity with streetwear cool. Think Air Max silhouettes with LEGO colour pops, plus actual LEGO sets inspired by the designs. It drops July 1, and yes, your inner child and sneakerhead can finally agree on something. 👉 Learn more
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wednesday 11 June – Yarn Bombing Day 🧶
- Thursday 12 June – World Day Against Child Labor 🚫
- Friday 13 June – International Axe Throwing Day 🎯
- Saturday 14 June – World Gin Day 🍸
- Sunday 15 June – Global Wind Day 💨
- Monday 16 June – World Sea Turtle Day 🐢
- Tuesday 17 June – World Croc Day 🐊
And next…
- Wednesday 18 June – International Sushi Day 🍣
- Thursday 19 June – World Tapas Day 🥟
- Friday 20 June – Take Your Dog to Work Day 🐶
- Saturday 21 June – International Yoga Day 🧘🏻
- Sunday 22 June – World Rainforest Day 🌿
- Monday 23 June – International Women In Engineering Day 👩🏻🔧
- Tuesday 24 June – International Fairy Day 🧚🏻
And that’s your social snack pack for the week. If you want help making sense of Meta’s latest moves or how to actually use trial Reels to grow, drop us a line.
Get in touch if you need help turning updates into actual results, and yes, I’ll be replying from my Apple Watch ⌚.
Bye! 👋
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