Here’s a quick look at what’s been happening in the world of social media and content over the last week. Read on for LinkedIn Ad updates, a BeReal sale, YouTube updates for creators and a chicken fitness tracker…
🚀 LinkedIn launches Premium Company Pages
LinkedIn has been developing its Premium Company Pages over the last few months in its bid to increase the number of SMBs using the platform. Premium subscribers will have the opportunity to develop custom CTA buttons and auto-invite people to follow their pages and engage with them. Read more.
🎥 YouTube Rolls Out Thumbnail Test & Compare for Creators
Creators will be able to upload three thumbnails to test with viewers to help them pick their winner. It’s like A/B Testing but with three options—A, B, and C testing. Read more.
💶 BeReal Sold for 500 Million Euros
The social media platform that was incredibly popular in 2022 has been sold for 500 million Euros. Despite its growth slowing down over the last few years, French app developer Voodoo has now purchased the company. Read more.
📸 New Ads Coming to Instagram
Instagram continues to roll out new advertising formats, now testing new prompts that appear overlaid on your friends’ stories. Users don’t seem particularly happy about the invasive ad format! Read more.
👍 Likes are Now Private on X
X (formerly Twitter) has rolled out an update that makes all Likes private in the app. You’ll still be able to see the posts that you’ve liked, but nobody else will, which X believes will give people more freedom to engage with more content. Read more.
📊 Canva Visual Economy Report
Canva has launched its new visual economy report. Key findings include that AI and innovative technologies are enhancing productivity, creativity, brand awareness, and employee culture. Read more.
💡 Great Campaign
🥚 Honest Eggs Co
This is a few months old but it’s an absolute cracker (excuse the egg pun). They developed fitness trackers for chickens so you can see how many steps they’ve taken, bringing attention to why regenerative farming is better. Read more here.
