Social Round-Up: 21 August 2024

Social Media Managers worldwide have been popping corks like crazy after a whole host of exciting updates launched that make managing social accounts a little easier and more insightful. From Meta’s attempts to streamline profile management to new analytics tools on Threads and X, plus LinkedIn allows you to edit scheduled posts, there’s plenty to catch up on. Let’s dive into the details!

Latest News

🔄 Meta Tries a Suite Fix!

If you’ve ever wanted to throw your keyboard out the window using Meta Business Suite (and if you haven’t, please share your tips), this might be good news. Meta is rolling out an update allowing you to add more profiles to your account, allowing easier switching between Facebook and Instagram profiles. Sounds good in reality. Hopefully, like most Business Suite updates, it won’t be a nightmare to set up. Read more.

✍️ Edit on the Go! LinkedIn Adds Flexibility with Scheduled Post Edits

Great news for LinkedIn users—LinkedIn has finally introduced the long-awaited feature to edit scheduled posts! Now, you can not only plan and schedule your posts but also make changes to them later, offering enhanced flexibility in content management. Read more.

📊 Threads Launches New Analytics Dashboard

Curious about your Threads performance? Threads users on desktops now have access to a new analytics dashboard, offering valuable insights into profile performance. Threads is on the rise, and this tool could help you grow your presence. Read more.

🔍 Updated Insights for X Premium User

X has rolled out an updated Audience Insights tab for Premium users, which now features data on audience demographics like age, gender, and location. Get ready for more detailed insights into who’s engaging (or not) with your content. Read more.

🚨 Amber Alert! TikTok Adds New Feature for Missing Person Cases

TikTok is testing Amber Alerts directly within the For You feed, aiming to increase coverage for cases of missing persons. This partnership with NCMEC shows TikTok’s commitment to utility beyond entertainment. It’s a space we’ve seen social channels play in before and could lead to many other use cases. Read more.

🎨 Creativity Counts! LinkedIn’s B2B Renaissance Report

LinkedIn’s “B2B Renaissance” report, launched in partnership with Magna, highlights the power of creativity in B2B ads on the platform. Strong storytelling and emotional appeal significantly boost brand engagement. Clear messaging is vital for short-term success, while long-term growth benefits from emotional connections. If you’re using Ads on LinkedIn, the report is well worth reading! Read more.

💡 TEAM LEWIS Likes

What’s been making us laugh, smile and think this week…

Source: Apple

🍏 Apple’s Paralympic Pride

Apple’s new campaign, “The Relay,” spotlights the incredible journeys of Paralympic athletes; grab a tissue. Watch now.

Source: Ugg

👢 Ugg Goes Big

If you’ve ever accidentally walked out of the house in your Uggs, this should make you feel better. Ugg’s new campaign takes you on an energy-filled journey through the streets of Seoul. Check it out.