Welcome back to this week’s TEAM LEWIS Social Round-Up and what a week it’s been. Instagram is switching teen accounts to PG-13 by default, Meta has dropped a fresh festive playbook, and YouTube has launched a mental health hub just for teens. Plus: Facebook’s new auto-collage feature, quick LinkedIn video fixes, Pinterest controls for AI images, and Instagram testing skippable Reels ads.
Let’s get into it 👇
Latest News
🛡️ Instagram sets teen accounts to PG-13 by default
Instagram will now guide teen accounts with PG-13-style content settings. Under-18s get placed into a new 13+ setting and can’t opt out without a parent’s permission; parents can also choose an even stricter option. Meta says age-prediction tech will help prevent kids from bypassing the controls. Goal: safer, more age-appropriate feeds by default. 👉 Read Meta’s announcement
🎄 Meta shares a refreshed Holiday Marketing Guide
Meta’s festive guide rounds up practical tactics across Facebook and Instagram: Conversions API, catalogs, A/B testing, and a big nudge toward Reels-first creative and Advantage+ automation. It also touches on Meta Verified for Business and planning tools you can use right now for Q4. 👉 Download the guide
🧠 YouTube launches a teen wellbeing shelf
YouTube is rolling out a teen-specific hub for topics like anxiety, ADHD, depression, and eating disorders, created with trusted orgs (e.g., The Jed Foundation, Child Mind Institute). It aims to make evidence-based, age-appropriate content easy to find across key markets, including Australia. 👉 Read YouTube’s blog
🖼️ Facebook suggests auto-edits and collages (opt-in)
A new Facebook feature (US/Canada for now) surfaces your best photos/videos and suggests creative edits and collages for easy sharing to Feed, Stories, and Memories. It’s private until you choose to post, and you can turn it off at any time in settings. 👉 Details from Meta
🎥 LinkedIn’s quick video fixes that actually help
LinkedIn’s Creator team shares simple wins: hook fast, smile & project energy, improve audio quality, clean your background, and end with a clear CTA. They also spotlight standout creator examples and note a test surfacing video trends in-feed. 👉 Read the LinkedIn guide
🎛️ Pinterest adds controls to dial down GenAI images
Pinterest now lets users see less GenAI imagery in categories like beauty, art, fashion, and home decor. It builds on the platform’s GenAI labels and gives people more control over their feed mix of human-made vs AI-made visuals. 👉 Read B&T’s coverage
⏭️ Instagram tests skippable ads in Reels
Instagram is experimenting with YouTube-style skippable ads in Reels for some users. A countdown appears before an ad, then a “skip” option kicks you back to the start of the Reel. Meta says it’s testing discovery and experience; no creator revenue-share planned in this format (yet). 👉 Read Adweek
🔧 Quick Tip of the Week
LinkedIn video, three fast wins:
- Front-load the hook – your boldest line in the first 2–3 seconds
- Fix your audio – headphones or a cheap lapel mic beats room echo
- Add a CTA on-screen and in captions – “Comment ‘guide’ and I’ll DM it”
✨ Campaigns We Love ✨
🛏️ IKEA — “Phone Sleep Collection”
Tiny beds for smartphones that reward screen-free nights with vouchers. Cute, clever, and on-brand for better sleep hygiene. 👉 See the idea
🏫 LEGO × Nike — A reconfigurable playground
Kids co-designed a modular playscape built from a 2×3 LEGO brick concept; Nike’s sustainability push powers 42+ similar sites. Play, creativity, and purpose neatly aligned. 👉 Explore the project
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wednesday October 22 – Wombat Day 🐾
- Thursday October 23 – National Croc Day 🐊
- Friday October 24 – World Kangaroo Day 🦘
- Saturday October 25 – World Opera Day 🎭
- Sunday October 26 – World Run Day 🏃♂️
- Monday October 27 – Cranky Co-Workers Day 😤
- Tuesday October 28 – Plush Animal Lovers Day 🧸
And next…
- Wednesday October 29 – World Stroke Day 🧠
- Thursday October 30 – National Wicked Day 🧙♀️
- Friday October 31 – Halloween 🎃
- Saturday November 1 – World Vegan Day 🌱
- Sunday November 2 – World Ballet Day 🩰
- Monday November 3 – World Jellyfish Day 🪼
- Tuesday November 4 – Use Your Common Sense Day 🧠
That’s a wrap for this week!
I’m off to tuck my phone into its tiny IKEA bed and call it a productive week. 😴
Got a question or want help turning these updates into a plan? Get in touch, we’d love to chat. See you next week, bye 👋.
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