As always, it’s been another busy week in the world of social media and content. Instagram confirmed they’re looking at updating the grid, LinkedIn launched video carousels, and believe it or not, TikTok has already shared its holiday campaign guide—sending social and content managers around the world into a head spin. So, let’s dive in…
Latest News
📸 Instagram Shakes Up the Grid
Instagram has confirmed they’re experimenting with vertical profile feeds, prioritising visibility of 4:5 photos/reels. This could prompt a significant shift in your Insta posting strategy, so your carefully curated square grid may need some refinement when this rolls out. Read more.
🔄 Cross-Post Party! Meta’s New Feature
Meta has confirmed to TechCrunch that a new cross-posting feature allowing you to post from Instagram and Facebook directly to Threads has officially rolled out globally. This will make it easier to share content across channels and likely boost Threads’ uptake by integrating it into their app ecosystem. Read more.
🎶 Instagram Gets Musical! Add a Song to Your Profile
Have you ever wanted to add a song to your Instagram profile so your friends and followers can get to know you better or understand your mood? Get excited because you can now add a song to your profile. Looking forward to seeing which tracks are most added—I’d probably go for something unique like Wonderwall by Oasis. 🎶 Read more.
🎥 LinkedIn Launches In-Feed Carousels
We’ve spoken about video and LinkedIn and how they’re pushing it. Well, they’ve just launched a new video format—video carousels, essentially their version of TikTok content. The videos shown are matched to you based on your in-app activity and profile details. It will be interesting to see how it performs and if people engage with it. Read more.
🎄 Tis the Season… to Use TikTok!
What? It’s only August, but TikTok has already launched its 2024 Holiday Season marketing guide. It’s full of exciting insights – like, did you know 1 in 7 users bought or subscribed to something after discovering it on TikTok. So, it may be early, but download, digest, and get that holiday season strategy sorted. Or give us a call, and we can help. Read more.
💡 TEAM LEWIS Likes
What’s been making us laugh, smile and think this week…
Source: Nike.com
👟 Nike Air LEGO!
LEGO and Nike have announced that they will start producing “co-branded products, content, and experiences” next year. We’re not sure what that’ll entail, but we’re sure it’ll be incredible. Already added my Air Jordan LEGO set to my birthday list. LEGO’s okay for adults, right? Read now.
Source: TikTok
🎥 TikTok Teams Up with Paralympics!
We saw so much incredible content coming from Paris in August. It’s exciting to hear that TikTok has officially teamed up with the International Paralympic Committee to bring a series of exclusive content throughout the games. We’ll be watching very closely. Check it out.
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- 28th August: Bow Tie Day 🎀
- 29th August: More Herbs, Less Salt Day 🌿
- 30th August: National Beach Day 🏖️
- 1st September: World Letter Writing Day ✉️
- 2nd September: World Coconut Day 🥥
And next…
- 4th September: National Wildlife Day 🐾
- 5th September: International Day of Charity 💌
- 7th September: Beer Lovers Day 🍻 + World Beard Day 🧔
- 8th September: Star Trek Day 🚀
- 10th September: World Suicide Prevention Day 🧠
- 11th September: Make Your Bed Day 🛏️
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