What’s happened this week in social and content! Well, there have been more advances in AI, (surprise 😉) Snap rules for marketing movies and TV, and finally, TikTok could allow you to start downloading your content without the watermark, but there is a catch.
📲 TikTok allows downloads without watermarks.
But only if you post it to TikTok first… Read more.
👎 X could be adding a downvote button
Mr. Musk could be bringing back a downvote feature for posts, something it previously did back in 2021 when it was just little old Twitter. Read more.
🤖 Yay, another AI Chatbot.
TikTok is getting in on the act now. Read more.
📱 User-created AI Chatbots on Instagram
Meta announced last week that they’ll start to surface AI characters on Instagram. Read more.
🌍 Broadcast channels reach FB
Facebook has announced that broadcast channels are now available globally for eligible Pages with over 10,000 followers. Read more.
🎬 Snap campaigns delivered for Movies and TV
Data showed that, on average, those who saw entertainment ads on Snap had an 84% lift in tune-in intent. So, running a campaign for TV on a Movie, Snap that! Read more.
💡 Great Campaign
🎥 Sharon: “Google Google Ads”
An Aussie icon and star of Kath and Kim, Sharon, is back. This time, she’s promoting Google Ads and demonstrating how their tools helped her attract customers to her ‘Bowled & Beautiful’ hairdressing business. I’m a fan of the Ramekin cut. Read more.
📱Social Spotlight
🐱 Even LEGO cats crush it on social.
Social Media has long been the home of cats, with memes, videos, and other cat-related shenanigans. Now, LEGO has gone viral with this clever post. Read more.
