Welcome back to this week’s TEAM LEWIS Social Round-Up, and this week’s a busy one.
A Buffer report says posting more on LinkedIn is the secret ‘reach’ sauce, TikTok wants your voice in its DMs, and Instagram keeps piling on updates (DM folders, picture-in-picture, and even video tutorials for its Edits app). Threads is flirting with long-form, and ByteDance just clocked a valuation north of $330B, outpacing Meta on revenue.
Let’s get into it 👇
Latest News
📊 LinkedIn: Post More, Get More
Buffer analysed 2M LinkedIn posts and found the obvious (but powerful) truth: post more, get more reach. Posting 2–5 times a week nets ~1k extra impressions per post, 6–10 brings ~5k, and 11+ posts rockets impressions up 16k each. It’s not just about volume though, quality still matters, but the numbers show LinkedIn’s algorithm rewards activity. With more business chatter moving on LinkedIn, this is a clear sign that consistency plus meaningful updates is the fastest path to growth. 👉 Read Buffer’s full study
🎤 TikTok Adds Voice Notes + Photo Sharing in DMs
TikTok DMs just levelled up with voice notes (60 seconds) and the option to share up to nine photos/videos per chat. With Gen Z already obsessed with voice memos, TikTok now feels more like WhatsApp than just a scroll app. Safety features mean no first-message photos and AI nudity detection, but the bigger picture is that TikTok wants to be your default messaging platform. For brands, that means deeper community-building could soon happen in DMs, not just on the For You Page. 👉 Learn more on TechCrunch
📥 Instagram Adds DM Filters + Folders
Overwhelmed by DMs? Instagram’s adding inbox filters (unread, unanswered, story replies, verified, etc.) and letting you create custom folders. Professional accounts and anyone with 100k+ followers get it first. Since users are spending more time in DMs than in feeds, these admin tools make it easier to manage relationships where the real engagement is happening. For brands drowning in messages, this could mean better community management, and fewer missed opportunities. 👉 See the update
📺 Instagram Tests Picture-in-Picture Reels
Instagram is testing PiP playback so you can keep watching Reels while multitasking outside the app. YouTube and TikTok already offer this, so IG is playing catch-up, but it’s still a useful feature. By letting Reels run in the background, users will watch longer clips and stick around for more. For creators and advertisers, that means more minutes watched and more chances to land a message, even if the viewer is “multitasking.” 👉 See details
📝 Threads Tests Long-Form Text
Threads is trialling a blog-style editor that lets you expand posts into full articles attached directly to updates. It’s Threads’ answer to Notes-app screenshots and X’s paid long-form posts, and it gives users a way to add context without cramming it into multiple slides. This could pull more thought-leadership-style content into Threads, nudging it closer to LinkedIn territory while also stealing attention from X. 👉 Read more
🎬 Instagram Launches Edits Tutorials
Instagram has launched a 20-part tutorial series for its Edits app, covering everything from framing to keyframe editing. With Edits rapidly becoming a must-use tool (and IG pushing it hard with algorithmic boosts), the series is designed to pull more creators away from CapCut and into Meta’s ecosystem. For marketers, it means better access to pro-level editing, and a platform that wants your best videos made with their tools. 👉 Check tutorials
💰 ByteDance Valuation Hits $330B
TikTok’s parent company ByteDance is now valued at over $330B after a new employee share buyback, with Q2 revenue surging 25% YoY to $48B, surpassing Meta. Most of that revenue comes from China, but TikTok remains the crown jewel despite political drama in the U.S. For brands, this is the reminder: TikTok isn’t going away, and ByteDance’s growth means it’ll keep investing in new features, ad tools, and creator programs globally. 👉 Full story
🔧 Quick Tip of the Week
If you’re mapping out LinkedIn strategy, test doubling your weekly post volume. Even if you mix in lighter updates or curated content, Buffer’s data shows frequency is the single biggest lever for impressions, and impressions fuel everything else.
✨ Campaigns We Love ✨
🎶 Spotify’s Fan Life Ads
Celebrating the bizarre and brilliant rituals of Bad Bunny, Pitbull, and Rezz fans. It’s fandom storytelling at its weirdest, and it works. 👉 See the ads
👟 ASICS “Undropped Kit”
A redesigned PE kit co-created with teenage girls to tackle one of the biggest reasons they quit sport: discomfort. Smart, purpose-driven design that makes participation fashionable again. 👉 See more
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wednesday September 3 – National Skyscraper Day 🏙️
- Thursday September 4 – International Taekwondo Day 🥋
- Friday September 5 – International Day of Charity 🎗️
- Saturday September 6 – World Beard Day 🧔♂️
- Sunday September 7 – National Beer Lovers Day 🍺
- Monday September 8 – Star Trek Day 🛸
- Tuesday September 9 – International Sudoku Day 🔢
- Wednesday September 10 – World Suicide Prevention Day 🫂
And next…
- Thursday September 11 – RUOK Day ❓
- Friday September 12 – Stand Up To Cancer Day 🎗️
- Saturday September 13 – Positive Thinking Day 😊
- Sunday September 14 – National Rosa Tequila Day 🍹
- Monday September 15 – International Dot Day 🔵
- Tuesday September 16 – World Barber Day 💈
- Wednesday September 17 – International Country Music Day 🎶
That’s a wrap!
Go test your LinkedIn cadence, drop a TikTok voice note (bonus points if it’s to pitch a collab), and maybe try PiP Reels while pretending to work. If you want help weaving any of these into your brand strategy, you know where to find us.
Same time next week? Bye 👋
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