This week in social land: Instagram finally respects your camera roll, YouTube is getting fancy with livestream ad formats, TikTok lets creators link out (properly), and LinkedIn’s gone deep on B2B influencers. Meanwhile, Meta might soon take all the ad work off your plate (but don’t fire yourself just yet). Plus, a very belated app update from WhatsApp only took them 15 years.
Let’s scroll 🧻👇
Latest News
📷 Instagram Adds Native Support for 3:4 Images
Instagram now supports 3:4 aspect ratio photos, aka the format your phone already uses. No more awkward cropping or stretching. It applies to single shots and carousels, making life easier for content creators and brands uploading directly from mobile. Sure, Reels are still the main event, but it’s nice to see stills get some love again. 👉 Learn more
🎯 Meta’s AI Plans to Run Your Ads (Reportedly)
According to The Wall Street Journal and reported via Social Media Today, Meta is aiming to enable fully AI-automated ad campaigns by 2026. You’d plug in a product image, URL, and budget, and Meta would generate the creative, copy, targeting, and performance tracking. It’s a bold move, and while Meta’s Advantage+ already leans that way, this would take automation to the next level. Not confirmed yet, but a strong hint at where things are going. 👉 Learn more
📘 LinkedIn Drops B2B Influencer Guide
Need a B2B influencer playbook? LinkedIn’s released a surprisingly useful 22-page guide that dives into how B2B buyers use social, what they want from creators (spoiler: actual insight), and how to build strong creator partnerships. Plus, they explain how to run effective Thought Leader Ads. Definitely worth a flick through if you’re in the B2B space. 👉 Learn more
📺 YouTube’s Side-by-Side Ads for Livestreams
YouTube’s rolling out a less disruptive ad format for livestreams, side-by-side ads that run next to (not over) the video. Audio still swaps to the ad, but it’s less jarring for viewers and a smart way to boost monetisation for streamers. With livestreaming on the rise across all platforms, this is one more incentive for creators to hit that “Go Live” button. 👉 Learn more
🔗 TikTok Lets You Add Links to Stories
TikTok’s new link sticker lets creators add clickable URLs to Stories, complete with custom text and design. It’s a huge deal for creators wanting to drive affiliate sales, push to owned platforms, or amplify other content. A solid reason to experiment more with Stories, especially now that there’s conversion potential baked in. 👉 Learn more
📱 WhatsApp (Finally) Comes to iPad
Only 15 years late, Meta has released a dedicated iPad version of WhatsApp. It supports voice and video calls (up to 32 people), front and rear cameras, and screen sharing, bringing most iPhone features to the big screen. It’s available now via the App Store. Took them long enough, but hey, welcome to the party. 👉 Learn more
🔥 Quick Tip of the Week
Using creators in your next campaign? Head to LinkedIn’s B2B influencer guide for fresh stats, planning tips, and how to use Thought Leader Ads effectively. It’s a must-read if you’re targeting professionals or want more structure around your creator collabs. 👉 Grab the guide
✨ Campaigns We Love ✨
🖍 KFC Fiesta Fresquito
KFC didn’t actually let kids loose on billboards, but made it look like they did, unleashing a colourful, chaotic campaign across Madrid. It instantly reminded me of moving house with a toddler and watching my freshly painted walls fall victim to rogue crayon attacks. 👉 See the work
💧 Robinsons – Love in Every Drop
Yes, the ad is lovely, emotional, and beautifully shot. But also, yes, I have kids and my last name is Robinson, so it hit extra hard. It celebrates the little moments you’re not supposed to laugh at… but you do anyway. 👉 Watch it here
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wednesday 4 June – Hug Your Cat Day 😻
- Thursday 5 June – Hot Air Balloon Day 🎈
- Friday 6 June – National Donut Day 🍩
- Saturday 7 June – Butterfly Awareness Day 🦋
- Sunday 8 June – World Oceans Day 🌊
- Monday 9 June – Donald Duck Day 🦆
- Tuesday 10 June – World Pet Memorial Day 🐾
And next…
- Wednesday 11 June – Yarn Bombing Day 🧶
- Thursday 12 June – World Day Against Child Labor 🚫
- Friday 13 June – International Axe Throwing Day 🎯
- Saturday 14 June – World Gin Day 🍸
- Sunday 15 June – Global Wind Day 💨
- Monday 16 June – World Sea Turtle Day 🐢
- Tuesday 17 June – World Croc Day 🐊
And that’s a wrap for this week.
If you want help applying any of these updates, give us a call on WhatsApp from your iPad. If Meta’s robots don’t replace us by next week, I’ll see you then.
Bye! 👋
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