While the world marvels at the incredible athletes doing amazing things in Paris, the geniuses in the tech, social, and content space continue to deliver gold-medal-worthy updates; check out the latest in this week’s social round-up: Threads make a milestone achievement; verification is coming to LinkedIn; TikTok gets in on the App game.
Latest News
🏅Threads Reaches 200 Million Users
Meta has announced that their Threads platform has reached 200 million users in just over a year! This growth highlights the platform’s increasing popularity and engagement. What’s incredible to see is the growth over the last few months. If you’re yet to leap into Threads, it’s a channel worth exploring. Read more
🎨LinkedIn Announces Page Verification for Businesses
Businesses on LinkedIn can now get their pages verified, adding an extra layer of trust and authenticity. This new feature aims to help companies stand out and build credibility, making connecting with potential clients and partners easier. Look out for a shield-shaped badge next to the organisation’s name to know it’s been verified. Read more
📱TikTok Gets in on the App Game
The TikTok App Center is LIVE; it’s been built to help businesses of all sizes find success on TikTok, making it easier than ever for advertisers to navigate their entire journey from ideation to publishing to reporting. There are loads on there already, e-commerce plug-ins, events, and content creation. It’s well worth a look. This can streamline your advertising efforts on TikTok, helping you create more effective and targeted campaigns. Read more
🎥Instagram Tests New Reel Filter for Notes
Given the success of Notes, which launched a few weeks ago, Instagram is now testing a new Reels filter. Spotted by the eagle-eyed Jaskaran Singh, this new feature makes Reels with notes from your friends easier to find. Increasing the visibility and interaction rates of content with notes on Instagram. Read more
🤖AI Celebs Given the Boot
With the launch of AI Studio last week, Meta has phased out their celebrity chatbots. This move is part of Meta’s strategy to create more personalised and user-friendly AI experiences. Devastated I can no longer talk to the AI version of Dwyane Wade, who was called Victor, an Ironman triathlete motivating you to be your best self. Read more
🔍Google Lens Heading to Desktop
If you love searching using images, a new update to Chrome could be your best friend. Google Lens will soon be available on desktop, making image-based searches even more accessible and enhancing your search capabilities. Read more
✨Canva Acquires Leonardo.AI
Last week, Canva acquired Leonardo.AI, a generative AI content and research startup, to boost its generative AI efforts. It will be great to see how this acquisition helps Canva enhance its creative tools, providing you with more advanced and innovative tools for creating compelling visual content. Read more
💡 TEAM LEWIS Likes
What’s been making us laugh, smile and think this week…
Source: B&T
🥑 Avocado v Corn Chips – The Big Debate
It was National Avocado Day last week, and Australian Avocados launched a fantastic campaign, asking for Corn Chips to do a better job. Doritos has now responded. Read more
🗓️ Mark Your Calendars
Opportunities to celebrate this week… 📅
- 31st July – Harry Potter’s Birthday (and National Avocado Day 🥑)
- 1st August – Cycle To Work Day 🚴♂️
- 2nd August – International Beer Day 🍺
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