What’s been happening in the wild world of social and content over the last seven days? Facebook’s (trying to be) cool again, Insta launches a best practices destination, Threads downloads continue to rise, and YouTube has launched a whole load of new features for Shorts. Let’s take a look!
Latest News
🆒 Facebook is Trying to be Cool Again! Rise in Reels and Local Content
Facebook is seeing a resurgence among young adults, with the highest user numbers in three years. Seizing the moment, they’re developing new tools to help young people connect, particularly college students relocating. Soon, they’ll introduce “Local” and “Explore” tabs, curating local activities, groups, and recommendations all in one place—making it easier to find community and relevant content. It’s all part of their youth-focused refresh aimed at staying relevant to the next generation. Read more
📚 Insta’s Got Your Back! New Best Practices for Creators
Instagram has launched a new in-app destination for best practices, offering personalised tips, educational Reels, and insights on how to grow your audience. Whether it’s content creation, engagement, or monetisation, this section is designed to help you succeed and promises to be more than a message telling you to ‘just post more’. Read more
🎥 Meta’s Movie Magic! Meet Meta Movie Gen
We love seeing what’s happening in the world of AI, and this week, it’s Meta’s turn to take things up a notch with “Movie Gen”. Their new AI model can create high-definition videos from simple text prompts. You can now generate custom videos, edit existing ones, and even create soundtracks with just a few words. Read more
📈 Threads Keep Rising! Downloads Continue to Climb
Threads is continuing to get attention, rising to the #5 spot in global app downloads. And the number 1 spot on the iOS downloads chart for September. X is at 42…Although growth has slowed since its initial launch, it’s still holding firm, which is a great sign. Read more
🎬 YouTube Shorts Get a Makeover! New Features Launch
YouTube has rolled out a bunch of new features for Shorts. Creators can now upload videos up to 3 minutes long, use templates for trends, and discover what’s hot on the new Shorts trends page. They’re really focussed on giving creators more flexibility and fun ways to tell their stories. Read more
🔄 Flip it! TikTok’s New Flip Stories Feature
TikTok is adding a new way to surprise your followers with Flip Stories. This new feature lets creators upload two sides to a story—press “Hold to Flip” to reveal hidden content on the second side. It’s a fun twist on storytelling! Read more
💡 TEAM LEWIS Likes
What’s been making us laugh, smile and think this week…
🤡 Heinz – The Joker
Heinz – The Joker: Heinz’s latest campaign brings the chaotic joy of ketchup to life, with a nod to the Joker. Ketchup madness has never looked so good! Read more
📷 Kodak’s Memory Shots
Kodak’s new tool is breaking new ground in dementia therapy with “Memory Shots,” helping patients capture memories they never shot on film. A beautiful use of photo reminiscence therapy. Read more
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Thursday 10th October: World Homeless Day 🏠
- Friday 11th October: World Egg Day 🥚
- Saturday 12th October: World Arthritis Day 💪
- Sunday 13th October: International Day for Disaster Risk Reduction 🌎
- Monday 14th October: Baking Week (14th – 20th) 🍰
- Tuesday 15th October: Global Handwashing Day 🫱
And next…
- Wednesday 16th October: World Food Day🍲
- Thursday 17th October: International Day for the Eradication of Poverty🌍
- Friday 18th October: World Menopause Day🌸
- Saturday 19th October: International Sloth Day🦥
- Sunday 20th October: National Youth Confidence Day 💫
- Monday 21st October: Back To The Future Day⏳
- Tuesday 22nd October: National Nut Day🥜
Catch you next time for more updates!
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