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LEWIS
Our track record as a B2B digital marketing agency speaks for itself.

We’re a globally independent B2B PR and digital marketing agency with over 25 years of experience catering to businesses from startups to global enterprises across various B2B verticals.

We specialize in bringing highly creative, multi-discipline campaigns to life to solve core business challenges. With fully in-house teams across communications, digital, creative and analytics, we can move quickly to execute virtually any marketing, advertising, or public relations campaign.

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Diversified B2B Vertical Expertise

VMware: A Decade of Dominance

VMware has trusted TEAM LEWIS to design impactful digital campaigns across many of its business units.

During our partnership, we’ve developed highly effective, efficient, and scalable lead generation programs by tailoring content to specific buyer personas and engaging audiences through multi-channel campaigns. Our digital marketing efforts tailored content to audience pain points and needs, driving top-of-funnel leads valued at nearly $15m.

Results:

- 13,221 leads generated through business growth campaigns  

- $14.7M in sourced demand-gen opportunities 

- 1,400+ event registrations for VMworld  

- 40+ quarterly paid campaigns 

GoTo: Launching a Standalone Brand

LogMeIn, a long-time client of TEAM LEWIS, was announcing GoTo as a standalone company with a new brand identity and product portfolio.

Our team was tasked with making this rebrand and company announcement into a major media moment. We executed a launch strategy that would drive mainstream broadcast, business, technology and trade coverage that highlighted their executive bench. All brand and product messaging was overhauled to create new leadership pillars for all marketing arms to rally around, and to increase the excitement for the GoTo products following the separation.

Results:

- 450 pieces of syndicated global coverage

- 53% from tier 1 media with a 10% increase in competitive SOV

- 1,700 New twitter followers in less than 36 hours after the rebrand launched

Transcending Categories to Reach a New Audience 

Data-driven marketing strategy links BlackBerry’s new vision with major industry trends, reporter’s notebooks. 

BlackBerry engaged TEAM LEWIS to increase market awareness around its corporate refocus: a move away from device hardware and into cybersecurity. The marketing campaign leveraged data and research, tying BlackBerry’s revamped brand to security-industry trends, yielding quality and consistent media coverage from leading security reporters. Connecting BlackBerry with its target audience delivered exceptional results.

Results:  

 - 250+ unique articles appearing in global markets in first week of release   

 - Tier-one coverage appearing in global outlets including Fortune, Business Insider, Morning Brew, Washington Post and Forbes   

 - Repeated / long tail coverage of results seen in key IT and security outlets including CSO, Forbes, VentureBeat and ZDNet amongst others 

 - 4,200 global articles in FY23 

How We Can Help:

  • Media & Analyst Relations
  • Corporate & Crisis Communications
  • Thought Leadership Content
  • Influencer Marketing Strategy
  • Marketing Automation & Email Marketing
  • Organic Search & Social Media Advertising
  • Market Research & Data Analytics

What We Do Best:

  • Execute across verticals, with 70+% of our clients being B2B tech focused
  • Work with speed and agility, shifting gears quickly to meet your needs
  • Generate Leads and Sales Enablement
  • Lead global marketing programs across 25+ markets
  • Anticipate and prepare for market trends impacting your business
  • Omni-channel Planning, Conversion Optimization & Give Data Driven Insights

Looking for a B2B digital marketing agency with expert public relations and integrated marketing solutions?

Start working with our team today!

What Sets Us Apart

We’re not just a global B2B marketing and communications agency. With +25 offices around the world, our clients, marketing services and campaigns span the globe. No matter the time zone, language or task at hand – we're an agency with the experience and expertise to deliver.

Check out our Global Case Studies

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