A Leading Cybersecurity Marketing Agency
Turning cybersecurity
complexity into clear,
compelling marketing
TEAM LEWIS helps cybersecurity teams build awareness, credibility and demand.
Whether you’re launching a new solution or entering a crowded category, we translate technical value into clear, benefit-led messaging that resonates with buyers and press.
Our integrated approach brings together PR, creative and full-funnel campaigns to strengthen trust, accelerate pipeline and keep your story consistent across every channel.
If you’re looking for expert support, connect with our cybersecurity team today.
TRANSCENDING CATEGORIES TO REACH A NEW AUDIENCE
BlackBerry
Data-driven marketing strategy links BlackBerry’s new vision with major industry trends, reporter’s notebooks.
BlackBerry engaged TEAM LEWIS to increase market awareness around its corporate refocus: a move away from device hardware and into cybersecurity. The marketing campaign leveraged data and research, tying BlackBerry’s revamped brand to security-industry trends, yielding quality and consistent media coverage from leading security reporters. Connecting BlackBerry with its target audience delivered exceptional results.
Results:
250+ unique articles appearing in global markets in first week of release
Tier-one coverage appearing in global outlets including Fortune, Business Insider, Morning Brew, Washington Post and Forbes
Repeated / long tail coverage of results seen in key IT and security outlets including CSO, Forbes, VentureBeat and ZDNet amongst others
4,200 global articles in one fiscal year
When Financial Fraud Swipes Left
BioCatch
Executing an influencer partnership with Ayleen Charlotte from The Tinder Swindler.
The rise of digital commerce channels, social media and P2P payment applications has presented a challenge in consumer security that financial institutions grapple with to this day. With romance scams as one of the most effective methods to defraud victims, BioCatch sought to stress the severity of these attacks, and how they can really impact every aspect of your life if you’re not careful.
Taking a note from an influencer that had been through it, our team developed a partnership with Ayleen Charlotte from the hit Netflix show, The Tinder Swindler. We leveraged Ayleen’s media influence with key data points, messaging, topics and content from BioCatch to deliver key media results in top-tier B2B and Consumer outlets on the prevalence of romance scams.
Results:
550+ pieces of coverage in less than 30 days
1.5 billion impressions across live coverage in publications
10+ top-tier pieces of coverage in priority outlets
