April 17, 2019
In today’s world, it is of the utmost importance for organizations to keep a constant finger on the pulse of their brands. Word of mouth now travels in a mere matter of moments through a digital ecosystem of social media platforms and the relentless, never-ending cycles of online and cable news. With this endless flow of chatter having the unique ability to profoundly change consumer’s notions of brands, it is essential for organizations to have the means to track and measure shifts in brand equity with speed and precision. Due to this need, LEWIS offers Brand Heartbeat as its solution to this ever-challenging reality by empowering organizations to quickly deploy customized research focused on gathering critical information that can help strengthen a robust public relations strategy and response.
At its core, the Brand Heartbeat service conducted by the LEWIS Research and Insights Team aims to be a seamless experience that transfers meaningful brand-related data from the field to the hands of key stakeholders so that they can better understand the health of their brands. To facilitate the process, the LEWIS Brand Heartbeat is designed with three clear advantages:
The Brand Heartbeat customized research methodology allows you to investigate several brand equity indicators including:
After the completion of each survey, the LEWIS Research and Insights Team works comprehensively to examine all findings and design a custom report that presents the distinct narrative each study reveals. Along with a report, crosstabulation can be segmented as needed using a variety of demographics including age, gender, and household income.
If you are interested in receiving more information regarding the LEWIS Brand Heartbeat service, or any of the additional services and offerings the Research and Insights Team provides, please reach out to firstname.lastname@example.org. We look forwarding to hearing from you!