Social media and the 24/7 news cycles can rapidly influence consumer opinions, making it essential to track and measure brand equity swiftly and accurately. TEAM LEWIS addresses this need with Brand Heartbeat, a service that empowers organizations to deploy customized research to enhance their public relations strategies.
Brand Heartbeat, managed by the TEAM LEWIS Strategy, Research and Analytics team, delivers meaningful brand data to key stakeholders, helping them understand their brand’s health. The service offers three main advantages:
- Cost Effectiveness: Tailored projects fit any budget through custom reporting options and partnerships with research suppliers.
- Timely Results: A standardized process and in-house capabilities ensure quick turnaround of findings.
- Relevant Findings: Advanced question design maximizes research potential, with projects conducted in any country or language.
Brand Heartbeat investigates several brand equity indicators:
- Awareness: Identifies top-of-mind companies in a sector and recognizes frequently mentioned brands.
- Sentiment: Rates overall satisfaction with your brand’s products and services, and likelihood of recommending the brand.
- Overall Perceptions: Assesses satisfaction with brand-related statements and product/service quality.
- Attributes: Evaluates how well selected attributes describe your brand.
- Associations: Identifies topics commonly associated with your brand and key criteria for purchase recommendations.
After each survey, the TEAM LEWIS Research and Insights Team analyzes the findings and creates a custom report, including demographic segmentation as needed.
Don’t have the time or resources to do a full survey, but still want to track Brand Awareness? While not direct measure of awareness, Share of Voice or Share of Conversation metrics can be good proxies for awareness and can be gleaned from traditional earned measurement reporting.
For more information about the TEAM LEWIS Brand Heartbeat service or other offerings, please contact [email protected]. We look forward to hearing from you!
