LEWIS announced the launch of a new brand equity service, LEWIS Brand Heartbeat. The new capability will give marketing, communications and digital teams the ability to assess the awareness, sentiment, overall impression, and attributes and associations of their brand, and competitors. LEWIS has developed a proprietary methodology and built a platform that can conduct brand equity studies in over 125 countries and in 64 languages.
LEWIS Brand Heartbeat has been designed to be much faster, more cost effective and easy to use than traditional brand equity services. The LEWIS market research team headquartered in Washington DC have already delivered a number of research studies for B2B and B2C clients as part of the development and refinement of the new service.
LEWIS Brand Heartbeat has been designed to be used in a variety of formats. Clients can conduct quarterly or six-monthly brand assessment audits, as well as annual brand equity studies. In other instances, clients will use it to test new messaging or product positioning, website discovery process, or buyer decision making analysis.
Matt Robbins, VP, Research & Insights, LEWIS, said, “The rapidly changing landscape means clients need a greater level of brand insight and consultancy to manage their reputation and drive demand. LEWIS Brand Heartbeat is a global brand equity service that gives clients the strategic visibility they require. Whether we are helping on a rebrand, understanding buying behaviours, or assessing brand awareness, LEWIS Brand Heartbeat provides clients with a fast, accurate and cost effective solution. This new service is a result of the investment LEWIS is making in new innovations that will help and inspire our clients to shape tomorrow.”
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