LG Electronics is one of LEWIS’ most versatile clients. LG is known for consumer electronic products and domestic appliances.
During this campaign, LG wanted to demonstrate the ease of using their latest LG TWINWash washing machine. Mommy bloggers and influencers were invited to share their experience with the product through their social channels.
For the launch of the TWINWash in Benelux, LEWIS worked together with Dutch and Flemish mom and lifestyle influencers. Together, they created inspiring content on how the TWINWash made their busy daily lives easier.
All influencers opted for their own personal perspective. With their content, they managed to get their followers excited about the washing machine. The launch resulted in fun and diverse posts on social media. Overall, 16 posts appeared on Instagram, Facebook and YouTube. Additionally, various blog posts were published online.
16
social and blogs were posted by influencers
326.385
A total reach of unique visitors/subscribers
46.231
engagements (likes, video views, comments)
If you would like to learn more about influencer marketing and how they can help your brand, feel free to contact us.