Splunk is the leader in Operational Intelligence (OI) – the ability to analyze automated data in real-time. The media perception, however, was that Splunk was a business intelligence player, with little new to bring to the market. We were called in to take the company through its IPO process.
Our mission: Reposition Splunk as the first big data company to go public.
We mobilized leaders to get in front of the national media elites. We developed a new corporate narrative – Every Company is a Data Company – to show how Splunk was relevant.
The IPO ranked as one of the best ever. The company is now consistently ranked as one of the world’s top ten most innovative companies in big data. The campaign achieved sustained coverage in tier-one business, technology and vertical media outlets with 80% of all coverage focused on big data.
We continue to provide support across the US and EMEA, providing coordination around the globe. Highlights include: