Establishing a Threat Intelligence Thought Leader
Following its in-depth analysis and findings around the DNC hack, and other high-profile hacks like the 2018 Winter Olympics and World Anti-Doping Association, LEWIS helped ThreatConnect to establish its role as a go-to source for threat intel in the US and around the globe. The next challenge? LEWIS needed to showcase the value ThreatConnect’s in-depth analysis and intelligence could provide to organizations of all sizes, not just large enterprises and government agencies.
ThreatConnect commissioned a survey with LEWIS to showcase the ROI of threat intelligence programs and help make the Threat Intelligence Platform (TIP) a line item within companies’ budgets. The survey polled cybersecurity decision makers and addressed:
- The time, investment and training it takes to build a sophisticated threat intelligence program
- The impact on the business, including blocked threats that would have cost businesses significant sums of money
- The need for more public/private sharing of threat intelligence data
Using the unique data and insights from the survey, LEWIS helped build ThreatConnect’s brand equity with influencers, customers, partners and media. The results included a thought leadership campaign that drove 13 pieces of tier-one coverage, a media tour for threat intelligence expert Toni Gidwani with six tier-one journalists (Forbes, SC Magazine, The Wall Street Journal Europe, ZDNet, IBT) and national briefings around the research. The report also serves as a viable asset for sales purposes to demonstrate the overall value of Threat Intelligence Platforms for companies of all sizes and across industries.
Above target media results