Making the new Zeeman collection visible on social
Zeeman is a young, Dutch clothing group that opened its first shop in 1967 and has since become the leading name in good quality basics and textiles for the whole family, such as baby and children’s clothing, underwear, socks, T-shirts, towels and tights.
Challenge
Zeeman was looking for an agency to support the launch of its new children’s collection. Chosen by Zeeman, LEWIS worked in collaboration with the brand on an influencer campaign to make the new collection visible on the various social media platforms, without investing a single euro in advertising.
Strategy
To do this, LEWIS invited influencer moms and their children to discover Zeeman’s new collection, try out the products and allow their children to have their picture taken by a professional photographer, wearing the brand’s new collection.
At the end of the photo shoot and presentation, the mothers were invited to share their experience on their respective social networks if they so wished.
Results
15+ influencers and 16 children present
100K+ impressions on social networks