Consumer PR Agency & Integrated Marketing

Connecting Brands with the Right Audiences

Our consumer PR Agency brings decades of experience spanning industries from consumer tech and health and wellness to lifestyle and travel. Whether we’re working on a campaign with Fortune 500 companies or start-ups, we understand the demands and attention that come with being a consumer brand and we have the expertise to support all your public relations and digital needs.

From social media and influencer marketing to media relations and corporate communications, our team of PR experts can craft tailored campaigns that will leave lasting impressions on your target audience or pitch our media friendlies to get coverage quickly.

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Lucid: A Tale of David and Goliath

Comprehensive digital PR strategy drives coverage amid the pandemic in a crowded electric vehicle marketplace.

Lucid Motors, a luxury electric vehicle brand, was launching during the pandemic and needed to create global awareness for the brand on a digital-only level since in-person events were cancelled. The goal was to drive pre-orders of its first vehicle, the Lucid Air, but it was clear that Tesla was the far leader in the category. The months-long approach leading up to the launch included integrated social and paid media to ensure the conversations extended well beyond the unveiling. Every announcement held significance as a brand or industry-first. Woven messaging around the ground-breaking EV technology and high-end luxury design of the Lucid Air emphasized its overall differentiation from the EV market. We then advised that Lucid stream the reveal across all social channels and the Lucid Motors website for maximum impact.

Results:

- 3,000 placements in first week

- 130+ influencer YouTube videos with 1M views

- 2021 PR Daily’s PR Campaign of the Year

Global Reach

We’re not just a global consumer PR agency. With 25 offices around the world, our clients, campaigns and causes span the globe. No matter the time zone, language or task at hand – we have the experience and expertise to deliver.

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