September 16, 2019
Lightyear
We might have offices around the world, but LEWIS heritage lies firmly in Europe. Founded in London 25 years ago, LEWIS started life as a European PR agency providing clients with expert public relations throughout EMEA. With 12 offices across all the main cities in Europe, we have the skills to service audiences in six languages and have a deep understanding of local markets.
Many of the campaigns we run are integrated campaigns that go beyond traditional media relations. We have found that our clients recognize the convenience of having one team on the ground that can support not only earned media, but also owned and paid, and amazing visual content. We remove the hassle of coordinating multiple agencies and put the focus on impactful campaigns that resonate with European audiences.
“We have been working with LEWIS across eight countries (UK, France, Germany, Spain, Italy, Poland, Netherlands and Belgium) for more than 12 years. Thanks to their Global Hub team, we have been driving better synergies and outcomes, through the definition of processes, re-use of ideas/content and exchange of best practice. And for me, that means I have one central team to talk to, rather than eight individual countries, which saves me a lot of time.”
Claudia Lanzinger, Director Media Communications EMEA,
SIEMENS Digital Industries Software
We’ve learnt that a Hub team is vital for every international campaign as it ensures the client has a single point of contact for Europe. The Hub function can be placed in any office the client chooses, ideally in the location where the client’s EMEA Headquarters is based. Regular contact with local LEWIS agencies in other markets is, of course, also possible. Whatever suits the client’s set-up or structure best.
Experience in B2B and B2C across an array of industries: Over the past 25 years LEWIS has gained plenty of experience in European PR. In fact, around 30% of LEWIS campaigns are now pan-European or International PR campaigns. Some of our most recent international campaign work includes brands such as salesforce.com, BlackBerry, Jabra, Google, Deliveroo, Zumba Fitness and HEMA. Year on year we have been awarded European Excellence Awards with our campaigns.
Each of our offices has a team of local experts that can provide a wide area of services. These include ex journalists, designers, developers, content specialists, videographers and marketing, PR, social media, digital and paid professionals.
