To elevate a brand amongst global leaders at the World Economic Forum in Davos is no easy thing. But that’s exactly what we did when Infosys, a global leader in technology services & consulting, asked us to.
We saw that the major focus at the forum was ‘Responsive and Responsible Leadership in the Fourth Industrial Revolution’. Through deep analysis we designed a campaign that centred around a powerful multi-market research report, “Amplifying Human Potential: Towards Purposeful Artificial Intelligence”. We then designed and executed a programme which delivered meetings with CXOs, CEOs, Chairmen; an immediate uplift in pipeline; 1.7m social media impressions; and 331 targeted articles.