Research shows consumers consider influencers a trusted third-party source. Influencer recommendations are more likely to drive bottom-line impact than traditional advertisements alone.
Working with an influencer marketing agency will help your brand get in front of the right audiences through meaningful engagement, but it doesn’t end there. Leveraged right, a successful influencer marketing campaign can create sustained momentum and long-term potential.
You don’t always have to go for social media advertising and paid media. Organic content from social media influencers has higher visibility in social media feeds than branded content. It’s been shown to deliver higher engagement rates. Yet the rapid rise of influencer marketing experts has created a saturated space. Many marketers struggle to develop meaningful programs. Many others don’t have the tools on hand needed to maximise the ROI of their influencer marketing campaigns within 360 marketing efforts.
That’s where a global influencer marketing agency comes in. We believe that influencer marketing strategies and programs should start and end with data. Leveraging insights from social media channels enables the strategic identification of the right influencers. With that, it provides the key to assessing the true business impact of content for any influencer campaign.
A leading influencer agency knows that the most effective influencer programs balance qualitative and quantitative metrics. Data is foundational. It’s the creative strategy that fuels the content influencers create and the ideas that drive viral engagement.
