World Debut of Electric Thunder
It took experienced German automotive engineers, Italian design, and Asian innovative power to create Thunder Power’s success story and turn them into a challenger brand in the electric mobility market.
We helped the Taiwanese pioneer achieve a highly acclaimed premiere on the international market within the scope of the IAA. The campaign included social media marketing, as well as media and influencer relations.
In addition to the social media hype, the leading media was captivated:
Der Spiegel: “Thunder Power presents elegant electric limousine”
Wirtschaftswoche: “Thunder Power at IAA: The next Tesla launches”
N-TV: “Electric Thunder from Taiwan”