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LEWIS

Company

Thunder Power

Offices

Germany

Services

Automotive

Services

Automotive, Influencer, Media Relations, Social Media

World Debut of Electric Thunder


Challenge

It took experienced German automotive engineers, Italian design, and Asian innovative power to create Thunder Power’s success story and turn them into a challenger brand in the electric mobility market.

We helped the Taiwanese pioneer achieve a highly acclaimed premiere on the international market within the scope of the IAA. The campaign included social media marketing, as well as media and influencer relations.

Results

In addition to the social media hype, the leading media was captivated:

Der Spiegel: “Thunder Power presents elegant electric limousine”

Wirtschaftswoche: “Thunder Power at IAA: The next Tesla launches”

N-TV: “Electric Thunder from Taiwan”

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