No sector is safe. Even household names like M&S, Co-op, Harrods, Cartier and The North Face have found themselves in the spotlight following significant incidents this year.
The message is clear – cyber threats are now a business-critical risk, not just an IT headache.
A Threat That’s Impossible to Ignore
The problem is staggering. In 2025, “at least one major attack a day” has become the new normal. According to GOV.UK over four in ten businesses (43%) and three in ten charities (30%) reported having experienced some kind of cyber security breach or attack in the last 12 months. This amounts to approximately 612,000 UK businesses and 61,000 UK charities that identified a cyber breach or attack in the past year.
This raises an important question: why are cyber attacks on the rise?
Here’s a quick look at some of the main reasons:
- There are more entry points for attackers, with the increase of internet-connected devices (IoT)
- Businesses now rely heavily on digital systems, which makes them more exposed to breaches
- Moving to cloud-based services brings new security challenges and vulnerabilities
- Cybercriminals are using artificial intelligence (AI) to automate and increase their attacks, making them faster and harder to detect
- Malware is evolving and becoming more sophisticated
- Many people still aren’t aware of the latest threats, so phishing scams are catching more victims
- Cybercrime tools are being used, so even inexperienced attackers can launch attacks
- There’s a shortage of cybersecurity professionals and training, which means organisations can’t project themselves adequately
Why Cybersecurity Marketing and Comms Matter More Than Ever
With cyber attacks on the rise, the stakes have never been higher – and the world is paying close attention. As a result, there’s growing pressure for cybersecurity companies to:
- Help people and businesses understand the risks and how to protect themselves
- Demonstrate their knowledge and expertise in a crowded market
- Build trust and improve reputations – and keep people safe
- Communicate clearly and promptly when attacks occur. People want answers – fast
That’s where TEAM LEWIS can help. We’re not just marketers – we’ll partner with you to build a reputation that can weather any storm. With a global reach and a proven track record for brands like BlackBerry, Arctera and Cohesity, we know how to make your message matter – and deliver measurable ROI.
Learn more about our work as a Cybersecurity Marketing Agency.
Your Reputation is Your Best Defence
In conclusion, as cyber attacks become more frequent and more damaging, only the best marketing and communications can protect and grow your business.
If you want your story told the right way, and to the right people, get in touch with our team today.
A note from our experts:
How TEAM LEWIS Helps Cybersecurity Brands Succeed
No matter what the threat landscape looks like, our services cover a broad range of support:
- Creative campaigns to boost brand awareness and engagement
- Proactive communications. Tell your cybersecurity story clearly and consistently
- Guidance to stay ahead of regulations and manage crises effectively
- Rapid response and media training to protect your reputation – discover Training for Trust™ for spokespeople
- Research-driven insights to identify market opportunities
- Thought leadership to position your brand as a trusted industry voice
Want to see what success looks like? Check out our blog: What Success Looks like for Cybersecurity Communicators in 2025.
