LEWIS will be hosting a free webinar titled ‘How to use the new AMEC Measurement Framework’ on Thursday 22 September.
The hour-long webinar, part of AMEC’s Measurement Month, will be a practical session, demonstrating how to use the Framework, and what makes it different.
The session will be co-presented by Giles Peddy, Group Managing Director UK at LEWIS and Richard Bagnall, CEO of Prime Research UK, and moderated by Johna Burke, CMO at BurrellsLuce. Both Richard and Giles were members of the AMEC working group that developed the new Framework.
AMEC’s Measurement Month, running from September 1 to September 30, is a global programme of activities to spotlight attention on the importance of PR measurement.