October 3, 2017
LEWIS, ACHTUNG! mcgarrybowen and Adobe won the Digital Communication Award in the Online Competition category for "The Hovering Art Director", a campaign for Adobe.
Every creative professional knows the Hovering Art Director: the micro-manager who stands over their shoulder, providing unsolicited feedback, like “Let’s try this sunset as a sunrise.” Together with ACHTUNG! mcgarrybowen and supported by LEWIS, Adobe created a humorous campaign around this character to promote Adobe Stock. The campaign, which included a Hovering Art Director action figure, was a big hit, particularly with the design community.
The winners of the Digital Communication Awards were announced at the annual Awards Show in Berlin on 29 September 2017. The awards have been hosted by the Quadriga University of Applied Sciences since 2011.