TEAM LEWIS, the global marketing agency, has added to its EMEA leadership team with the appointment of Alicia Solanki as Senior Vice President (SVP), EMEA. Based in London, she will bridge the agency’s US and EMEA clients and drive commercial growth in new service areas.
Reporting to Yvonne van Bokhoven, EVP, EMEA & APAC, Alicia will drive innovation, evolution and growth across the region. The agency has a strong track record in B2B technology, with a rapidly expanding B2C client portfolio with clients such as Google, Palo Alto Networks, Skyscanner, Schneider Electric and many more. Solanki will also be tasked with growing other complementary verticals and launching new practices, services, and products.
She brings nearly two decades of international client consulting experience working across brands in sectors including technology, automotive, logistics and FMCG. Her skills include corporate reputation, executive communications, DE&I consulting strategies and issues and crisis management. She has also consulted on many high impact integrated B2C and experiential campaigns.
“I am thrilled to welcome Alicia to our team. She brings a great skillset and heaps of positive energy to the role,” says Yvonne van Bokhoven, EVP EMEA & APAC. “The UK is an important market for us and a strategic lynch pin between Europe and our US business. Alicia will drive major international campaigns, elevating service quality and expanding into new services and markets. TEAM LEWIS excels in winning clients in one market and expanding globally. I’m eager to collaborate with Alicia to strengthen our EMEA powerhouse further.”
Commenting on the move, Alicia Solanki said: “I feel hugely energised to join TEAM LEWIS at a time when the business is experiencing impressive international growth with its full service portfolio. With a presence in 25 offices around the globe, and still looking to expand and grow, I’m excited about being able to make a tangible impact cross-border for clients, colleagues and of course the Foundation. Entrepreneurialism is built into the DNA of this firm, and I’m confident I’ve found a kindred spirit in TEAM LEWIS.”
