Louise Greeves joins TEAM LEWIS from a role as European Marketing Director for digital transformation consultancies, Ensono and Ensono Digital (formerly Amido). Prior to this, her agency career spanned leadership roles in social media, SEO and PR agencies, including iCrossing and Propellernet.
At TEAM LEWIS, Greeves will accelerate the growth of its UK and international brand and performance marketing clients. She will oversee delivering multi-channel, multi-market campaigns underpinned by data-driven strategies that integrate PR, SEO, content and paid media activity.
Greeves previously led innovative programmes for The John Lewis Partnership (inc. Waitrose), the BBC, Barclays, O2, Intel, LG, Long Tall Sally, RSPCA, Nectar and the Department of Health.
TEAM LEWIS UK Managing Director, Sarah Ogden, commented, “TEAM LEWIS continues to invest in bolstering and innovating its services, to help clients transform industries and gain market share.
“Our strength today is in our strong heritage in PR and earned storytelling, combined with an expanding global Creative Engineering team. We are built to solve any business problem with creative communications solutions. Louise’s background in digital transformation will help us push the boundaries still further for organisations seeking agile strategy and consistent storytelling, across channels and audiences.”
Greeves added, “I’m glad to be back in an independent business with a fast-paced, entrepreneurial culture, with the brief to deliver business impact and award-winning results for its blue-chip and challenger clients. I’m excited by the potential to work with a talented team with the breadth and depth to deliver impact across both brand and performance metrics”.