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Published on

May 2, 2024


Social Media, This Week in Social, TWIS

Another month down in 2024 and the world of social media continues to evolve. As the potential loss of TikTok looms, a contender, Vine, may rise from the ashes. Keep reading to find out what happened This Month in Social. 👇

Meta joins the AI chatbot race against ChatGPT

ChatGPT entered our lives in 2022 as one of the first of its kind, taking everyone along for the AI ride. Now, Meta is looking to expand its own chatbot to become the first true competitor to ChatGPT.

Meta’s AI assistant became available in September last year. It will now be integrated into the main Facebook feed, as well as in search bars of WhatsApp, Instagram, Facebook, and Messenger. It’s currently the only chatbot that now ‘integrates real-time search results from both Bing and Google’. Its image generation has also been upgraded to create animations and high-res images.

Meta announced Llama 3 as its competitor to ChatGPT. It’s an open-source model that “outperforms competing models of its class on key benchmarks and that it’s better across the board at tasks like coding.” Zuckerberg says that their goal is to be “the most intelligent AI assistant that people can freely use across the world.”

Meta AI will soon become available in English to Australia, Canada, Ghana, Jamaica, Malawi, New Zealand, Nigeria, Pakistan, Singapore, South Africa, Uganda, Zambia, and Zimbabwe, with more countries and languages coming.

Written by: Ellie-Mae Turner-Wood


TikTok looks to expand with photo-based social media platform

In a world where Snapchat, Instagram, Facebook, X, and even BeReal exists, do we need another player? It seems TikTok is ready to expand into the space as well. News of ‘TikTok Notes’ is circulating. An app that sees the well-known video platform move towards a still-image feed, will soon be available.

The Standard is calling it an ‘Instagram Reverse’. Audiences and users worldwide are questioning its purpose. One user who has access to the app has already compared the two and said that it isn’t better than Instagram, sharing a screen recording of some of the editing features.

With this in mind, are users likely to jump from Instagram to Notes? The Instagram CEO thinks not. This is down to his plans of moving Instagram away from just a photo-sharing app, focusing on video and online shopping too.

Could we be about to witness another social media fail? A bit like Threads back in July – a new Meta platform that launched onto the scene and had everyone wanting to sign up. That hype didn’t last long. TikTok Notes could face the same fate if the platform feels redundant to users in an already saturated space.

Written by: Ellie-Mae Turner-Wood


Is Elon Musk resurrecting Vine?

Remember Vine? The app that gave memes that many still quote today, was once a thriving social media platform known for its six-second videos. It was acquired by Twitter in 2012 but eventually shut down early 2017. But now, it seems Elon Musk is contemplating Vine’s revival. This adds an intriguing chapter to the story of social media evolution.

The world-renowned billionaire and owner of X has sparked speculation about the revival of the app in a recent poll. He asked X users whether the company should resurrect Vine. Surpassing 450,000 responses within an hour, the poll reflects a keen interest in the potential return of Vine. Musk has historically listened to poll results, so many speculate he may actually be following through with his words. Now we wait until we hear more.

Written by: Matthew Bleaney


TikTok USA Ban is coming

More progress has happened concerning the legislation that would ban TikTok in the USA. The US Senate passed legislation mandating the sale or banning of the app has now been signed into law by President Joe Biden. With the ban already implemented in several countries, it wouldn’t take the country long to create a country-wide ban.

TikTok now faces pressure to sell its US operations within 270 days. TikTok users have rushed to the app to complain and are trying to work out ways to stop the app from getting banned. Time to make the most of the app whilst you still can.

Written by: Matthew Bleaney

TEAM LEWIS this month in social

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