So, what’s been happening in the world of social this week?
Facebook’s photo app will not be available in Europe
Facebook launched Moments app in the US this week, which allows users to share mobile-phone photos with friends without posting them publicly. The app will not be made available in Europe due to concerns about its use of facial recognition.
Twitter unveils ‘Project Lightning’ to bring live events to life
After years of attempting to compete with market leader Facebook, Twitter is poised to embrace the key aspect that differentiates the two social networks with a new feature, code-named Project Lightning. It will allow users to follow live events through curated streams of tweets, photos and videos.
Twitter expands shopping experience with product pages
The social network is rolling out product pages called Collections on Friday, distinct pages within the service where you can see information on specific products or places and can also make a purchase.
Introducing the new LinkedIn Pulse
The new Pulse app focuses on delivering personalized news—news that is powered by your professional world. The new cards-based interface has been designed to enable users to skim through lots of content quickly.
Video/Visual
Top three Father’s Day branded videos
With Father’s Day coming up on June 21st, global brands take on the video stage to celebrate all things dads do. From mad dad skills and ‘bratfast’ in bed, to the little precious ‘Dad’ moments, brands are using video experts to create campaigns that resonate with families on this special day.
Social Winners
Shopper’s outrage over ‘wonky’ Morrisons bread goes viral after he posts cheeky Facebook complaint
David Walker’s complaint about the ‘uneven’ loaf he bought from his local Morrisons on social media went viral. The outrage landed more than 7,000 shares and 17,000 ‘likes’ but things took an unexpected turn when the store surprised David with two new loaves of bread.
Toyota Japan tells the same story twice in this really lovely Father’s Day ad
To celebrate Father’s Day, Toyota Japan released a heartwarming ad that tells the story of a dad and daughter growing up together from both of their perspectives.
Social Losers
Charleston newspaper sparks outrage after printing a gun store advertisement over today’s church shooting headline
The Charleston Post and Courier newspaper was forced to apologize on Thursday after putting a front-page advertisement for a gun shop over a headline describing the tragic church shooting that took place that night.
Creative Spots of the Week
How Channel 4’s Humans came to life
This Sunday, Channel 4’s new eagerly anticipated sci-fi drama Humans hits TV screens. Frazer Hurrell, Creative Technologist for Microsoft Advertising and Online UK, explains how the launch campaign was created. Channel 4 wanted to make sure the announcement of the show made as much of an impact as possible. The idea was to create an advertising campaign for the brand and as part of the charade, for it to appear that the brands flagship store on London’s Regent Street was coming soon.
